Valentina Dencheva
Researcher
Detailed statistics
Global influencer marketing value 2016-2024
Detailed statistics
Influencer marketing expenditure in the U.S. 2019-2024
Detailed statistics
Influencer marketing spending in the U.S. 2023-2024, by platform
Influencer marketing spending worldwide and in the U.S. 2022-2023
Influencer marketing spending worldwide and in the United States in 2022 and 2023 (in billion U.S. dollars)
Influencer marketing expenditure in the U.S. 2019-2024
Influencer marketing spending in the United States from 2019 to 2024 (in billion U.S. dollars)
Influencer marketing expenditure growth in the U.S. 2019-2023
Change in influencer marketing spending in the United States from 2019 to 2023
Influencer marketing spending in the U.S. 2023-2024, by platform
Influencer marketing spending in the United States in 2023 and 2024, by platform (in million U.S. dollars)
Influencer marketing penetration rate in the U.S. 2020-2025
Influencer marketing usage rate in the United States from 2020 to 2025
Influencer marketing spend and social ad spend growth in the U.S. 2023
Influencer marketing spending and social advertising spending growth in the United States from 2019 to 2025
New B2B marketing tactics to be used in the U.S. 2023
New marketing tactics and channels planned to be explored according to B2B companies in the United States in 2023
Share of marketing budgets spent on influencer marketing worldwide 2024
Share of marketing budgets spent on influencer marketing worldwide as of February 2024
Average amount paid per influencer marketing post in the U.S. 2022, by gender
Average cost paid per influencer marketing post in the United States in 2022, by gender (in U.S. dollars)
Average amount paid per influencer marketing post in the U.S. 2022, by ethnicity
Average cost paid per influencer marketing post in the United States in 2022, by ethnicity (in U.S. dollars)
Leading payment types for influencers among U.S. marketers 2023
Leading payment methods among marketers in the United States used to pay influencers as of January 2023
Creators' annual incomes in the U.S. 2021-2023
Annual incomes of creators in the United States in 2021 and 2023 (in U.S. dollars)
Influencer marketing expenditure in the U.S. 2019-2024, by platform
Share of selected platforms in influencer marketing spending in the United States from 2019 to 2024
Sponsored content types shared by creators from the U.S. 2023
Sponsored content types shared by creators from the United States as of June 2023
Favorite vs top earning platforms for creators in the U.S. 2023
Platforms that were the favorite to work with vs. earned the most money among creators in the United States as of April 2023
Top ways for creators to engage with followers in the U.S. 2023
Main ways in which creators engaged with their followers in the United States as of April 2023
Top ways for creators using AI in the U.S. 2023
Main ways in which creators in the United States utilized artificial intelligence (AI) as of April 2023
Challenges for working with influencers among U.S. marketers 2023
Challenges among marketers in the United States when working with influencers as of January 2023
Influencers who would work with brands for free products in the U.S. 2023
Share of influencers who would work with brands just for free products in the United States as of February 2023
Top challenges for creators in the U.S. 2023
Main challenges for creators in the United States as of April 2023
Leading platforms used by marketers for influencer marketing in the U.S. 2020-2025
Leading platforms used by marketers for influencer marketing in the United States from 2020 to 2025
Marketing channels influencing online purchase decisions in the U.S. 2022
Marketing channels influencing online purchase decisions in the United States in 2022
Top YouTube influencer marketing spenders in the U.S. & Canada 2022
Leading brands on YouTube in the United States and Canada in 4th quarter 2022, by influencer media value (in million U.S. dollars)
Most valued creators and channels on YouTube in the U.S. & Canada 2023
Leading content creators and channels on YouTube in the United States and Canada in the 1st quarter 2023, by Influencer Media Value (IMV) (in million U.S. dollars)
YouTube U.S. engagement rates of influencers 2023, by followers
Engagement rates of influencers on YouTube in the United States in 1st half 2023, by number of followers
Engagement rate among U.S. influencers on Instagram 2021-2022, by profile size
Engagement rate among influencers on Instagram in the United States in 2021 and 2022, by number of followers
Top YouTube U.S. beauty influencers 2023, by engagement rate
Leading beauty Influencers on YouTube in the United States in 1st half 2023, by engagement rate
TikTok influencer marketing content types in the U.S. & Canada 2022
Distribution of TikTok influencer marketing content in the United States and Canada in 1st quarter 2022, by type
TikTok U.S. engagement rates of influencers 2023, by followers
Engagement rates of influencers on TikTok in the United States in 1st half 2023, by number of followers
Engagement rates of TikTok brand influencer campaign videos in the U.S. & Canada 2022
Engagement rates of TikTok influencer campaigns of selected brands in the United States and Canada in 2022
Engagement rates of TikTok influencer campaign videos in the U.S. & Canada 2022
Engagement rates of influencer campaigns on TikTok in the United States and Canada in 2022, by industry
Number of views of TikTok brand influencer campaign videos in the U.S. & Canada 2022
Brands with most views of TikTok influencer campaigns in the United States and Canada in 2022 (in millions)
TikTok influencer branding & awareness videos in the U.S. & Canada 2022, by views
Number of TikTok influencer marketing branding and awareness campaigns in the United States and Canada in selected industry in 2023, by views (in millions)
TikTok influencer download or install videos in the U.S. & Canada 2022, by views
Number of TikTok influencer marketing download or install videos in the United States and Canada in 2022, by views
TikTok influencer contest & giveaway videos in the U.S. & Canada 2022, by views
Number of TikTok influencer marketing contest and giveaway campaigns in the United States and Canada in 2022, by views
TikTok influencer 'limited time offer' videos in the U.S. & Canada 2022, by views
Number of TikTok influencer marketing 'limited time offer' videos in the United States and Canada in 2022, by views (in millions)
Top TikTok beauty influencers in the U.S. 2023, by engagement rate
Leading beauty Influencers on TikTok in the United States in 1st half 2023, by engagement rate
Main purchase recommendation sources in the U.S. 2022, by generation
Leading product recommendation sources according to consumers in the United States as of August 2022, by generation
Social media activities creating a positive brand perception in the U.S. 2022
Social media activities creating a positive brand perception according to consumers in the United States as of June 2022
Social media activities creating a positive brand perception U.S. 2022, by gender
Social media activities creating a positive brand perception according to consumers in the United States as of June 2022, by gender
Types of drivers that made consumers support creators in the U.S. 2021-2023
Types of drivers that made consumers in the United States support creators in 2021 and 2023
Types of products made by influencers that consumers bought in the U.S. 2023
Types of products made by influencers that consumers bought in the United States as of April 2023, by category
Amounts of money consumers are willing to pay to support creators in the U.S. 2021-23
Amounts of money that consumers in the United States paid to support creators in 2021 and 2023
Way in which consumers prefer to support creators in the U.S. 2021-2023
Ways in which consumers in the United States prefer to support creators in 2021 and 2023
Platforms where consumers support creators in the U.S. 2023
Platforms on which consumers in the United States tipped/subscribed to support creators in 2021 and 2023
Consumers who bought a product/service made by influencers U.S. 2023
Share of consumers who bought a product or service made by an influencer in the United States as of April 2023
Millennials' trust on product/brand recommendation made by influencers worldwide 2023
Millennials' opinions on how much they trust product/brand recommendations made by social media influencers worldwide in 2023
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