Furniture e-commerce revenue worldwide 2023, by country

In 2023, the United States was the biggest market for furniture e-commerce worldwide, with estimated revenues nearing the 70-billion-dollar-mark. China ranked second, with furniture e-retail revenues reaching approximately 40.6 billion U.S. dollars.

Furniture e-commerce

As of the 2nd quarter of 2023, a fifth of global shoppers were purchasing home and garden products online on a monthly basis. The highest user adoption of furniture e-commerce was in the United States, where 31 percent of shoppers were buying household furniture online on a monthly basis. In comparison, that figure was only 10 percent for Finland.

IKEA: omnichannel leader

While there are many furniture pure players in the industry, most notably U.S.-based Wayfair, Swedish furniture giant IKEA leads the way in omnichannel: capitalizing on foot traffic to its popular brick-and-mortar store, it also offers consumers the convenience of online shopping. In fact, approximately 22 percent of IKEA's global sales are generated online. In 2022, IKEA was the second most popular furniture online store among Millennials in the United States.