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Leading websites in the homeware sector in the UK 2020, by SoV

This statistic displays the leading 20 homeware websites in the United Kingdom (UK) as of September 2020, by share of voice. According to Pi Datametrics, across the UK homeware sector, wayfair.co.uk is the leading website in terms of share of voice, accounting for 3.70 percent between July and September 2020. Following this, amazon.co.uk rank in second place, with a voice share of 3.60 percent.

Leading 20 homeware websites* in the United Kingdom (UK) as of September 2020, by Share of Voice**

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Source

Release date

October 2020

Region

United Kingdom

Survey time period

July to September, 2020

Supplementary notes

* Homeware sector includes: furniture by room, home furnishings, home accessories, cooking & dining, garden & DIY, laundry, cleaning & storage.

** Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source, SoV was determined by analyzing 8,615 of the most commercially valuable, category-specific search terms across 82,285 sites through Google UK.

Some figures have been rounded.

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