User attitudes to social media ads India 2023, by age
Rakuten Insight on consumer attitudes to social media advertising in India indicated that more than half the respondents between the ages of 25 and 54 years were willing to view social media ads to find offers and discounts on products. Meanwhile, respondents aged 16 to 24 accounted for the largest group that did not want to see ads. Social media was one of the leading digital advertising formats employed in India.
A 2023 survey conducted by