Advertising reach of Instagram Philippines 2024, by gender

Published by Statista Research Department, Feb 22, 2024

As of January 2024, 63 percent of Instagram's advertising audience in the Philippines were female, and 37 percent were male. The total potential reach of advertisements on Instagram in the country was around 21.35 million people in the same period.

Share of Instagram's advertising reach in the Philippines as of January 2024, by gender

© Statista 2024
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Release date

February 2024

Region

Philippines

Survey time period

as of January 2024

Supplementary notes

Figures are based on the percentage of ad audience that Instagram reports as female or male. It may not represent unique individuals or match the total active users.

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