Advertising reach of Instagram Philippines 2023, by gender

Published by Statista Research Department, Feb 21, 2023
As of January 2023, 63.4 percent of Instagram's advertising audience in the Philippines were female, and 36.6 percent were male. The total potential reach of advertisements on Instagram in the country was around 17.55 million people in the same period.

Share of Instagram's advertising reach in the Philippines as of January 2023, by gender

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Release date

February 2023

Region

Philippines

Survey time period

as of January 2023

Supplementary notes

Figures are based on the percentage of ad audience that Instagram reports as female or male. It may not represent unique individuals or match the total active users.

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Overview

4

Facebook and Instagram

5

Other social media platforms

6

Social commerce

5

Social media advertising

5

User behavior

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Further related statistics

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Social media in the PhilippinesInternet usage in the PhilippinesTelecommunications industry in the PhilippinesMedia in the Philippines Mobile internet & apps in the Philippines
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