According to a survey by Rakuten Insight in the Philippines in July 2023, 62 percent of respondents stated that they clicked on advertisements on social media platforms since the content was relevant to them. In addition, 45 percent of respondents said they also clicked on social media ads due to their entertainment value.
Reasons for clicking on advertisements on social media platforms in the Philippines as of July 2023
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Rakuten Insight. (August 2, 2023). Reasons for clicking on advertisements on social media platforms in the Philippines as of July 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1404404/philippines-reasons-for-clicking-on-social-media-ads/
Rakuten Insight. "Reasons for clicking on advertisements on social media platforms in the Philippines as of July 2023." Chart. August 2, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1404404/philippines-reasons-for-clicking-on-social-media-ads/
Rakuten Insight. (2023). Reasons for clicking on advertisements on social media platforms in the Philippines as of July 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1404404/philippines-reasons-for-clicking-on-social-media-ads/
Rakuten Insight. "Reasons for Clicking on Advertisements on Social Media Platforms in The Philippines as of July 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1404404/philippines-reasons-for-clicking-on-social-media-ads/
Rakuten Insight, Reasons for clicking on advertisements on social media platforms in the Philippines as of July 2023 Statista, https://www.statista.com/statistics/1404404/philippines-reasons-for-clicking-on-social-media-ads/ (last visited September 01, 2024)
Reasons for clicking on advertisements on social media platforms in the Philippines as of July 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1404404/philippines-reasons-for-clicking-on-social-media-ads/