Advertising reach of TikTok Philippines 2024, by gender

Published by
Christy Balita,
Aug 22, 2024

As of January 2024, 50.9 percent of TikTok's advertising reach in the Philippines were male users and the remaining share were female users. The potential advertising audience of TikTok in the country was about 49.09 million people as of this period. 

Share of the advertising reach of TikTok in the Philippines as of January 2024, by gender

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Release date

February 2024

Region

Philippines

Survey time period

as of January 2024

Age group

18 years and older

Supplementary notes

Figures may not represent unique individuals or match the total active user base.

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Overview

5

Facebook

5

Instagram

4

TikTok

4

Other social media platforms

5

Social commerce

6

Social media advertising

6

User behavior

5

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Topics

Social media in the PhilippinesInternet usage in the PhilippinesTelecommunications industry in the PhilippinesMedia in the Philippines Mobile internet & apps in the Philippines
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