Users turning to FAST before browsing SVOD services in the U.S. 2023, by generation

Published by
Julia Stoll,
Dec 12, 2023
According to a survey from mid-2023, 38 percent of U.S. FAST users stated to watch content on free streaming services after they had browsed subscription-based platforms. Meanwhile, the share of consumers who turned to FAST before SVOD amounted to 29 percent. Gen Z adults and millennials were more likely to turn to FAST services before browsing subscription-based streaming platforms than Gen X viewers and baby boomers.

Share of free ad-supported streaming TV (FAST) users turning to FAST services before or after they have browsed paid subscription streaming services in the United States as of July 2023, by generation

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Release date

August 2023

Region

United States

Survey time period

July 14 to 16, 2023

Number of respondents

1,581 respondents

Age group

18 years and older

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Statistics on " Gen Z video streaming consumption in the United States "

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Overview

6

Platform types

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Platforms

4

Streaming devices

3

Consumer behavior

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