Frequency of using Netflix in the U.S. 2022, by generation
Daily Netflix use was most common among younger generations in the United States, according to a survey conducted in November 2022. While only 11 percent in the baby boomer generation watched Netflix at least once a day in the month prior to the survey, 37 percent of Gen Z consumers did the same. They were closely followed by millenials, with 35 percent of daily Netflix viewers.
