Frequency of using Netflix in the U.S. 2023, by generation

Published by
Julia Stoll,
Mar 18, 2024
Daily Netflix use was most common among younger generations in the United States, according to a survey conducted in March 2023. While only 14 percent in the baby boomer generation watched Netflix at least once a day in the month prior to the survey, 41 percent of millennials did the same. They were closely followed by Gen Z consumers, with 34 percent of daily Netflix viewers.

Frequency of watching Netflix in the United States as of March 2023, by generation

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Release date

March 2023

Region

United States

Survey time period

March 3 to 5, 2023

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online interview

Supplementary notes

The report defines the generations as follows:
GenZers: 1997-2012
Millenials: 1981-1996
GenXers: 1965-1980
Baby Boomers: 1946-1964.

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Statistics on " Gen Z video streaming consumption in the United States "

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Overview

6

Platform types

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Platforms

4

Streaming devices

3

Consumer behavior

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Topics

Gen Z video streaming consumption in the United StatesGen Z media consumption in the United StatesU.S. Gen Z & millennials: consumer goods and shopping behaviorGen Z online shopping behaviorGen Z news consumption in the U.S.
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