According to a survey conducted in the United States in August 2023, 41 percent of Americans used subtitles or closed captions when watching television or movies, while 37 percent use external speakers. This usage of tools during TV and movie consumption differed considerably between the surveyed generations. Gen Z and millennials were twice as likely to use subtitles and closed captions than Gen X and baby boomers in the United States. Likewise, the share of headphone and external speakers users was generally more than 10 percentage points higher among these younger two generations.
Share of adults generally using selected tools when watching TV shows and movies in the United States as of August 2023, by generation
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Morning Consult (@MorningConsult). (October 3, 2023). Share of adults generally using selected tools when watching TV shows and movies in the United States as of August 2023, by generation [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/1440045/usage-tools-video-content-consumption-united-states-generation/
Morning Consult (@MorningConsult). "Share of adults generally using selected tools when watching TV shows and movies in the United States as of August 2023, by generation." Chart. October 3, 2023. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/1440045/usage-tools-video-content-consumption-united-states-generation/
Morning Consult (@MorningConsult). (2023). Share of adults generally using selected tools when watching TV shows and movies in the United States as of August 2023, by generation. Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/1440045/usage-tools-video-content-consumption-united-states-generation/
Morning Consult (@MorningConsult). "Share of Adults Generally Using Selected Tools When Watching Tv Shows and Movies in The United States as of August 2023, by Generation." Statista, Statista Inc., 3 Oct 2023, https://www.statista.com/statistics/1440045/usage-tools-video-content-consumption-united-states-generation/
Morning Consult (@MorningConsult), Share of adults generally using selected tools when watching TV shows and movies in the United States as of August 2023, by generation Statista, https://www.statista.com/statistics/1440045/usage-tools-video-content-consumption-united-states-generation/ (last visited November 09, 2024)
Share of adults generally using selected tools when watching TV shows and movies in the United States as of August 2023, by generation [Graph], Morning Consult (@MorningConsult), October 3, 2023. [Online]. Available: https://www.statista.com/statistics/1440045/usage-tools-video-content-consumption-united-states-generation/
