Hong Kong: social media ad purchase influence by gender 2023

A 2023 survey conducted by Rakuten Insight revealed that advertisements on social media platforms had a moderate impact on purchase decisions in Hong Kong. Only 13 percent of female and 16 percent of male respondents had made more than six times of purchases after seeing social media ads in the last 12 months prior to the survey period.

Frequency of purchasing an item after viewing an ad on social media platforms in Hong Kong as of July 2023, by gender

Characteristic	Female	Male
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Release date

August 2023

More information

Region

Hong Kong

Survey time period

July 13 to July 31, 2023

Number of respondents

2,329 respondents

Age group

16 years and older

Special properties

among respondents who want to see social media ads

Method of interview

Online survey

Supplementary notes

Original question: "How often have you purchased an item after viewing an ad on social media?"

Total may not sum up to 100 percent due to rounding.

There were 1,426 female and 903 male respondents.

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