Video advertising and marketing worldwide - statistics & facts
Key insights
- Number of digital video viewers worldwide
- 3.37bn

Detailed statistics
Global number of digital video viewers 2019-2023
- Online video ad spend worldwide
- 74.6bn USD

Detailed statistics
Global internet advertising spending 2007-2024, by format
- Influencer marketing market size worldwide
- 21.1bn USD

Detailed statistics
Global influencer marketing value 2016-2023
Company Insights Top 100 advertising & marketing companies
Add-OnTop 100 advertising & marketing companies
Editor’s Picks Current statistics on this topic
Current statistics on this topic
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Overview
6
- Premium Statistic Global internet advertising spending 2007-2024, by format
- Premium Statistic Digital Market Outlook: digital video ad revenue worldwide 2019-2028
- Premium Statistic Digital Market Outlook: digital video advertising spending in selected countries 2022
- Premium Statistic Digital ad fraud rate worldwide 2022, by format
- Premium Statistic Ad revenue of major digital ad sellers worldwide 2022
- Premium Statistic Most valuable media & entertainment brands worldwide 2023
Overview
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Premium Statistic
Global internet advertising spending 2007-2024, by format
Global internet advertising spending 2007-2024, by format
Internet advertising spending worldwide from 2007 to 2024, by format (in million U.S. dollars)
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Digital Market Outlook: digital video ad revenue worldwide 2019-2028
Digital Market Outlook: digital video ad revenue worldwide 2019-2028
Digital video advertising revenue worldwide from 2019 to 2028, by device (in million U.S. dollars)
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Digital Market Outlook: digital video advertising spending in selected countries 2022
Digital Market Outlook: digital video advertising spending in selected countries 2022
Digital video advertising spending in selected countries worldwide in 2022 (in million U.S. dollars)
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Digital ad fraud rate worldwide 2022, by format
Digital ad fraud rate worldwide 2022, by format
Ad fraud rate of selected digital advertising formats worldwide in 1st half 2022, by optimization status
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Ad revenue of major digital ad sellers worldwide 2022
Ad revenue of major digital ad sellers worldwide 2022
Advertising revenue of major digital ad-selling companies worldwide in 2022 (in billion U.S. dollars)
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Most valuable media & entertainment brands worldwide 2023
Most valuable media & entertainment brands worldwide 2023
Leading media and entertainment brands worldwide in 2023, by brand value (in billion U.S. dollars)
Usage & budgets
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- Premium Statistic Video platforms used for marketing purposes worldwide 2022
- Premium Statistic Most effective video marketing channels worldwide 2022
- Premium Statistic Budget spent on an average video by marketers worldwide 2022
- Premium Statistic Video formats with largest ROI according to marketers worldwide 2022
- Premium Statistic Businesses using video in e-mail worldwide 2016-2021
- Premium Statistic Businesses using video on landing pages worldwide 2016-2021
- Premium Statistic Leading types of video used in marketing worldwide 2021
- Premium Statistic Average price per sponsored video YouTube 2022 worldwide, by views
Usage & budgets
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Video platforms used for marketing purposes worldwide 2022
Video platforms used for marketing purposes worldwide 2022
Video platforms used for marketing purposes worldwide as of November 2022
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Most effective video marketing channels worldwide 2022
Most effective video marketing channels worldwide 2022
Most effective video marketing channels according to marketers worldwide as of November 2022
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Budget spent on an average video by marketers worldwide 2022
Budget spent on an average video by marketers worldwide 2022
Budget spent on an average video by marketers worldwide as of November 2022 (in U.S. dollars)
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Video formats with largest ROI according to marketers worldwide 2022
Video formats with largest ROI according to marketers worldwide 2022
Video formats with largest return on investment (ROI) according to marketers worldwide as of June 2022
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Businesses using video in e-mail worldwide 2016-2021
Businesses using video in e-mail worldwide 2016-2021
Share of businesses using video in e-mail worldwide from 2016 to 2021
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Businesses using video on landing pages worldwide 2016-2021
Businesses using video on landing pages worldwide 2016-2021
Share of businesses using video on their landing pages worldwide from 2016 to 2021
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Leading types of video used in marketing worldwide 2021
Leading types of video used in marketing worldwide 2021
Leading types of video used in marketing worldwide in 2021
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Average price per sponsored video YouTube 2022 worldwide, by views
Average price per sponsored video YouTube 2022 worldwide, by views
Average price per sponsored video on YouTube worldwide in 2022, by number of views
Connected TV (CTV) advertising
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- Premium Statistic Ad spending of the video advertising industry Worldwide 2018-2028
- Premium Statistic Planned change in CTV ad spending by marketers worldwide 2022
- Premium Statistic Top factors that would influence marketers to increase CTV ad spending worldwide 2022
- Premium Statistic Ways marketers buy CTV inventories worldwide 2021
- Premium Statistic CTV share in video ad impressions worldwide 2021, by region
- Premium Statistic Industries with top CTV share in video ad impressions worldwide 2021
- Premium Statistic CTV ad fraud worldwide Q2 2022, by device
Connected TV (CTV) advertising
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Ad spending of the video advertising industry Worldwide 2018-2028
Ad spending of the video advertising industry Worldwide 2018-2028
Ad spending of the video advertising industry Worldwide 2018-2028 (in billion U.S. dollars)
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Planned change in CTV ad spending by marketers worldwide 2022
Planned change in CTV ad spending by marketers worldwide 2022
Planned changes in connected TV (CTV) advertising spending according to marketers in selected countries worldwide in 2022
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Top factors that would influence marketers to increase CTV ad spending worldwide 2022
Top factors that would influence marketers to increase CTV ad spending worldwide 2022
Leading factors that would influence marketers to increase connected TV (CTV) ad spending worldwide as of September 2022
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Ways marketers buy CTV inventories worldwide 2021
Ways marketers buy CTV inventories worldwide 2021
Way marketers bought connected TV (CTV) inventories in selected countries worldwide as of September 2021
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CTV share in video ad impressions worldwide 2021, by region
CTV share in video ad impressions worldwide 2021, by region
Share of connected TV (CTV) in video advertising impressions worldwide in 2021, by region
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Industries with top CTV share in video ad impressions worldwide 2021
Industries with top CTV share in video ad impressions worldwide 2021
Industries with the highest share of connected TV (CTV) in video advertising impressions worldwide in 2021
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CTV ad fraud worldwide Q2 2022, by device
CTV ad fraud worldwide Q2 2022, by device
Share of traffic to connected TV (CTV) programmatic advertising that was invalid worldwide in 2nd quarter 2022, by CTV device
Social video advertising
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- Premium Statistic Social media share in digital video ad revenue 2022-2027, by platform
- Premium Statistic Global YouTube advertising revenues 2017-2022
- Basic Statistic Meta: annual advertising revenue worldwide 2009-2022
- Premium Statistic TikTok ad revenue worldwide 2020-2027
- Premium Statistic Instagram influencer market size 2021-2025
- Premium Statistic Leading brands on YouTube worldwide 2021, by channels
- Premium Statistic Leading brands on Instagram worldwide 2022, by influencers
- Premium Statistic Most mentioned brands on TikTok worldwide 2022, by influencers
Social video advertising
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Social media share in digital video ad revenue 2022-2027, by platform
Social media share in digital video ad revenue 2022-2027, by platform
Share of selected social media platforms in digital video advertising revenue worldwide in 2022 and 2027
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Global YouTube advertising revenues 2017-2022
Global YouTube advertising revenues 2017-2022
Worldwide advertising revenues of YouTube from 2017 to 2022 (in million U.S. dollars)
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Basic Statistic
Meta: annual advertising revenue worldwide 2009-2022
Meta: annual advertising revenue worldwide 2009-2022
Annual advertising revenue of Meta Platforms worldwide from 2009 to 2022 (in million U.S. dollars)
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TikTok ad revenue worldwide 2020-2027
TikTok ad revenue worldwide 2020-2027
TikTok advertising revenue worldwide from 2020 to 2027 (in billion U.S. dollars)
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Instagram influencer market size 2021-2025
Instagram influencer market size 2021-2025
Global Instagram influencer market size from 2021 to 2025 (in billion U.S. dollars)
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Leading brands on YouTube worldwide 2021, by channels
Leading brands on YouTube worldwide 2021, by channels
Leading brands on YouTube worldwide in 2021, by number of channels mentioning them (in 1,000s)
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Leading brands on Instagram worldwide 2022, by influencers
Leading brands on Instagram worldwide 2022, by influencers
Leading brands on Instagram worldwide in 2022, by number of influencers mentioning them (in 1,000s)
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Most mentioned brands on TikTok worldwide 2022, by influencers
Most mentioned brands on TikTok worldwide 2022, by influencers
Leading brands on TikTok worldwide in 2022, by number of influencers mentioning them (in 1,000s)
Audience and consumption
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- Premium Statistic Global number of digital video viewers 2019-2023
- Basic Statistic Weekly time spent with online video worldwide 2018-2023
- Premium Statistic YouTube users worldwide 2019-2028
- Basic Statistic TikTok: number of global users 2020-2025
- Basic Statistic Leading video content type worldwide Q2 2023, by usage reach
- Premium Statistic Vlogs: global audience reach 2023, by age and gender
- Premium Statistic Digital ads time-in-view worldwide 2022, by device
- Premium Statistic Video ad viewability rates worldwide 2022, by device
Audience and consumption
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Premium Statistic
Global number of digital video viewers 2019-2023
Global number of digital video viewers 2019-2023
Number of digital video viewers worldwide from 2019 to 2023 (in billions)
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Basic Statistic
Weekly time spent with online video worldwide 2018-2023
Weekly time spent with online video worldwide 2018-2023
Average weekly time spent with online video worldwide from 2018 to 2023
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YouTube users worldwide 2019-2028
YouTube users worldwide 2019-2028
Number of YouTube users worldwide from 2019 to 2028 (in millions)
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Basic Statistic
TikTok: number of global users 2020-2025
TikTok: number of global users 2020-2025
Number of TikTok users worldwide from 2020 to 2025 (in millions)
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Basic Statistic
Leading video content type worldwide Q2 2023, by usage reach
Leading video content type worldwide Q2 2023, by usage reach
Most popular video content type worldwide in 2nd quarter 2023, by weekly usage reach
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Vlogs: global audience reach 2023, by age and gender
Vlogs: global audience reach 2023, by age and gender
Share of internet users worldwide watching vlogs weekly as of 2nd quarter 2023, by age and gender
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Digital ads time-in-view worldwide 2022, by device
Digital ads time-in-view worldwide 2022, by device
Digital advertising time-in-view worldwide in 1st half 2022, by device & format (in seconds)
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Video ad viewability rates worldwide 2022, by device
Video ad viewability rates worldwide 2022, by device
Digital video advertising viewability rates worldwide in 1st half 2022, by device
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