Online wallet payment penetration rate in 40 countries worldwide 2022

Penetration rate of online payments with wallets in e-commerce of 40 countries and territories worldwide in 2022

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Release date

March 2024



Survey time period

2016 to 2022

Special properties

Includes wallets like Apple Pay and Google Pay, but also PayPal, Alipay or domestic providers such as LINE or Pix

Supplementary notes

The source does not provide figures on individual brands per country. Its category "Digital wallet" includes all types of payment that fit this description. For Germany, for example, this likely means its figure largely refers to PayPal. The figure for he Netherlands - a country that does not use PayPal due to domestic bank transfer system iDEAL - could refer to Apple Pay and/or Google Pay. India's figure includes domestic wallets Paytm and PhonePe alongside Amazon Pay, Google Pay and PayPal.

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