Leading payment methods among Japanese online buyers 2023

Preferred payment methods for online purchases among digital buyers in Japan in 2023

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Release date

June 2024

Region

Japan

Survey time period

August 2023

Number of respondents

15,424*

Age group

15 years or older

Special properties

postal questionnaire and e-mail survey

Supplementary notes

*16,775 respondents after weight adjustments.
**Including debit cards and ATM cards (cash cards).
***Including QR code payment services, Rakuten Edy, Suica, etc.

Among consumers who have purchased products, services, or digital contents online, conducted online financial transactions, or used online auctions or flea market apps in the past year.

Original question: "Which payment method did you use when buying products or conducting financial transactions via the internet?"

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