Advertising influence on shopping in Germany 2023, by type of advertisement

Published by
Kasia Davies,
Feb 13, 2024

In 2023, around 20 percent of people in Germany said that online advertisements for their favorite brand or product and traditional TV adverts had the most impact on their shopping habits. Adverts from influencers or celebrities and pop-up adverts had the least impact.

Types of advertisements that have the biggest influence on shopping purchases in Germany in 2023

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Source

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Release date

July 2023

Region

Europe, Germany

Survey time period

Exact date of survey not provided.

Number of respondents

513 respondents

Age group

18 years and older

Method of interview

Online survey

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Statistics on " Digital retail media advertising in Europe "

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Overview

8

Major players

8

Germany

8

France

8

United Kingdom

7

Marketer insights

8

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Topics

Social media advertising and marketing in EuropeSocial media advertising and marketing worldwideMobile advertising and marketing in EuropeInfluencer marketing in EuropeInstagram in Europe
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