According to estimates, spending on biddable marketplace sponsored ads, which constitute an important share of retail media ads, amounted to 2.2 billion euros in Germany in 2023. This would mean the spending increased by roughly 29 percent compared to the 1.7 billion euros reported in 2022.
Biddable marketplace sponsored advertising spending in Germany from 2021 to 2023
(in billion euros)
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Spending in billion euros
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ADZINE. (November 17, 2023). Biddable marketplace sponsored advertising spending in Germany from 2021 to 2023 (in billion euros) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1357901/biddable-marketplace-ad-spend-germany/
ADZINE. "Biddable marketplace sponsored advertising spending in Germany from 2021 to 2023 (in billion euros)." Chart. November 17, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1357901/biddable-marketplace-ad-spend-germany/
ADZINE. (2023). Biddable marketplace sponsored advertising spending in Germany from 2021 to 2023 (in billion euros). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1357901/biddable-marketplace-ad-spend-germany/
ADZINE. "Biddable Marketplace Sponsored Advertising Spending in Germany from 2021 to 2023 (in Billion Euros)." Statista, Statista Inc., 17 Nov 2023, https://www.statista.com/statistics/1357901/biddable-marketplace-ad-spend-germany/
ADZINE, Biddable marketplace sponsored advertising spending in Germany from 2021 to 2023 (in billion euros) Statista, https://www.statista.com/statistics/1357901/biddable-marketplace-ad-spend-germany/ (last visited September 01, 2024)
Biddable marketplace sponsored advertising spending in Germany from 2021 to 2023 (in billion euros) [Graph], ADZINE, November 17, 2023. [Online]. Available: https://www.statista.com/statistics/1357901/biddable-marketplace-ad-spend-germany/