Mobile advertising and marketing in Europe - statistics & facts
Key insights
- Share of mobile in digital ad spend
- 48%
Detailed statistics
Mobile revenue share of digital advertising in Europe 2019-2028
- Share of marketers with a mobile-first strategy
- 61%
Detailed statistics
Adoption of mobile-first marketing strategies in EMEA 2019-2020
- Largest mobile ad market
- United Kingdom
Detailed statistics
Largest mobile advertising markets worldwide 2022, by ad spend
Editor’s Picks Current statistics on this topic
Current statistics on this topic
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Advertising and marketing spending worldwide 2021-2023
Advertising and marketing spending worldwide 2021-2023
Advertising and marketing spending worldwide from 2021 to 2023 (in billion U.S. dollars)
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Mobile monthly data usage per smartphone worldwide 2022-2028*, by region
Mobile monthly data usage per smartphone worldwide 2022-2028*, by region
Average mobile wireless data usage per smartphone worldwide from 2022 and 2028*, by region (in gigabytes per month)
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Market size of mobile advertising in China 2014-2025
Market size of mobile advertising in China 2014-2025
Market volume of mobile advertising in China from 2014 to 2023 with forecasts until 2025 (in billion yuan)
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Contribution of mobile marketing to companies' performance in the UK 2022
Contribution of mobile marketing to companies' performance in the UK 2022
Contribution of mobile marketing to the performance of companies in the United Kingdom (UK) in 2022
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Revenues from mobile online advertising in Germany 2015-2027
Revenues from mobile online advertising in Germany 2015-2027
Revenues from mobile online advertising in Germany from 2015 to 2027* (in million euros)
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Growth of mobile advertising market volume in China 2015-2025
Growth of mobile advertising market volume in China 2015-2025
Annual growth rate of mobile advertising market volume in China from 2015 to 2023 with a forecast until 2025
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Mobile advertising revenue in the UK 2011-2022
Mobile advertising revenue in the UK 2011-2022
Mobile advertising revenue in the United Kingdom (UK) from 2011 to 2022 (in billion GBP)
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Basic Statistic
Reach of most popular U.S. smartphone apps 2023
Reach of most popular U.S. smartphone apps 2023
Mobile audience reach of leading smartphone apps in the United States in November 2023
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Mobile ad spending worldwide 2018-2024
Mobile ad spending worldwide 2018-2024
Mobile advertising expenditure worldwide from 2018 to 2024 (in billion U.S. dollars)
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Reach of mobile advertising marketers in Germany January 2023
Reach of mobile advertising marketers in Germany January 2023
Reach of the most successful marketers for mobile advertising in Germany in January 2023 (in million unique users)
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Expenditure of Beiersdorf AG on advertising and trade marketing worldwide 2023
Expenditure of Beiersdorf AG on advertising and trade marketing worldwide 2023
Expenditure of Beiersdorf AG on advertising, trade marketing and similar items worldwide from 2007 to 2023 (in million euros)
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Online advertising and marketing revenue in Russia 2022, by segment
Online advertising and marketing revenue in Russia 2022, by segment
Digital advertising and marketing revenue in Russia in 2022, by major segment (in billion Russian rubles)
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Estimated mobile internet advertising spending in Chile in January 2022-2023
Estimated mobile internet advertising spending in Chile in January 2022-2023
Estimated mobile internet advertising spending in Chile in January 2023 and January 2024 (in million U.S. dollars)
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Mobile ad spending share of the digital advertising industry in France 2017-2027
Mobile ad spending share of the digital advertising industry in France 2017-2027
Mobile ad spending share of the digital advertising industry in France 2017-2027
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Mexico: salary in marketing, advertising & media 2023, by position
Mexico: salary in marketing, advertising & media 2023, by position
Average salary in the marketing, advertising and media management sector in Mexico as of May 2023, by selected position (in Mexican pesos)
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China share in global mobile app advertising 2023
China share in global mobile app advertising 2023
China's share in global mobile app advertising from June to December 2023
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China share in global mobile game advertising 2023
China share in global mobile game advertising 2023
China's share in global mobile game advertising from June to December 2023
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China share in global mobile board game advertising H1 2023
China share in global mobile board game advertising H1 2023
China's share in global mobile board game advertising in 1st half of 2023
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China share in global mobile casual game advertising H1 2023
China share in global mobile casual game advertising H1 2023
China's share in global mobile casual game advertising in 1st half of 2023
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China share in global mobile strategy game advertising H1 2023
China share in global mobile strategy game advertising H1 2023
China's share in global mobile strategy game advertising in 1st half of 2023
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Taiwan share in global mobile RPG advertising H1 2023
Taiwan share in global mobile RPG advertising H1 2023
Taiwan's share in global mobile role-playing game advertising in 1st half of 2023
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China share in global mobile casino game advertising H1 2023
China share in global mobile casino game advertising H1 2023
China's share in global mobile casino game advertising in 1st half of 2023
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China share in global mobile RPG advertising H1 2023
China share in global mobile RPG advertising H1 2023
China's share in global mobile role-playing game advertising in 1st half of 2023
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Taiwan share in global mobile casino game advertising H1 2023
Taiwan share in global mobile casino game advertising H1 2023
Taiwan's share in global mobile casino game advertising in 1st half of 2023
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U.S. businesses mobile marketing budget share 2015-2024
U.S. businesses mobile marketing budget share 2015-2024
Share of marketing budgets devoted to mobile marketing according to CMOs in the United States from 2015 to 2024
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Share of mobile in marketing budgets in the UK 2023
Share of mobile in marketing budgets in the UK 2023
Share of mobile in marketing budgets in the United Kingdom (UK) as of February 2023
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Mobile advertising market size in Poland 2021-2027
Mobile advertising market size in Poland 2021-2027
Value of the mobile advertising market in Poland from 2021 to 2027 (in billion zloty)
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Most popular aspects of holiday advertising and marketing in the U.S. 2023
Most popular aspects of holiday advertising and marketing in the U.S. 2023
Leading aspects of holiday marketing and advertising content that consumers liked the most in the United States as of October 2023
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Mobile advertising spending in Turkey 2022, by format
Mobile advertising spending in Turkey 2022, by format
Mobile advertising spending in Turkey 2022, by format (in billion Turkish lira)
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Share of mobile in marketing budgets at for-profit companies UK 2023, by industry
Share of mobile in marketing budgets at for-profit companies UK 2023, by industry
Share of mobile in marketing budgets at for-profit companies in the United Kingdom (UK) as of February 2023, by industry
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Mobile advertising spending worldwide 2007-2024
Mobile advertising spending worldwide 2007-2024
Mobile advertising spending worldwide from 2007 to 2024 (in million U.S. dollars)
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Mobile ad spend in Germany 2020-2023
Mobile ad spend in Germany 2020-2023
Mobile advertising spending in Germany from 2020 to 2023 (in billion euros)
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Mobile share of digital ad spend in Germany 2020-2023
Mobile share of digital ad spend in Germany 2020-2023
Share of mobile in digital advertising spending in Germany from 2020 to 2023
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Dialogue marketing advertising expenditure in Germany 2020-2022, by segment
Dialogue marketing advertising expenditure in Germany 2020-2022, by segment
Advertising expenditure for dialogue marketing in Germany in 2020 and 2022, by segment (in billion euros)
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Mobile share of digital ad spend in the UK 2008-2022
Mobile share of digital ad spend in the UK 2008-2022
Share of mobile in digital advertising spending in the United Kingdom from 2008 to 2022
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GoogleAds average monthly CPC for marketing & advertising worldwide 2023, by country
GoogleAds average monthly CPC for marketing & advertising worldwide 2023, by country
Average cost-per-click (CPC) in Google Ads search advertising for marketing and advertising services in selected countries worldwide in May 2023 (in U.S. dollars)
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South Korea: mobile ad revenue format shares 2017-2024
South Korea: mobile ad revenue format shares 2017-2024
Distribution of mobile advertising revenue in South Korea from 2017 to 2022 with forecasts up to 2024, by format
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U.S. businesses mobile marketing budget share 2023, by sector
U.S. businesses mobile marketing budget share 2023, by sector
Share of marketing budgets invested in mobile activities according to CMOs in the United States as of February 2023, by primary economic sector
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Mobile advertising spending in the U.S. 2020-2025
Mobile advertising spending in the U.S. 2020-2025
Mobile advertising spending in the United States from 2020 to 2025 (in billion U.S. dollars)
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Monthly mobile data traffic per smartphone worldwide 2016-2028, by region
Monthly mobile data traffic per smartphone worldwide 2016-2028, by region
Monthly mobile data traffic per smartphone worldwide from 2016 to 2028 (in gigabytes), by region
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Leading 20 mobile advertising marketers reach in Germany 2023
Leading 20 mobile advertising marketers reach in Germany 2023
Reach of the leading 20 marketers for mobile advertising in Germany in March 2023 (in million unique users)
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Mobile phone usage among children in Turkey 2021, by age group and gender
Mobile phone usage among children in Turkey 2021, by age group and gender
Mobile/smartphone usage among children in Turkey in 2021, by age group and gender
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Mobile ad spend in the U.S. 2010-2022
Mobile ad spend in the U.S. 2010-2022
Mobile advertising spending in the United States from 2010 to 2022 (in billion U.S. dollars)
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Mobile ad revenue in South Korea 2015-2024, by format
Mobile ad revenue in South Korea 2015-2024, by format
Mobile advertising revenue in South Korea from 2015 to 2022 with forecasts up to 2024, by format (in billion South Korean won)
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Smartphone share in domestic mobile phone shipment volume per month Japan 2019-2023
Smartphone share in domestic mobile phone shipment volume per month Japan 2019-2023
Share of smartphones in the monthly domestic shipment volume of mobile phones in Japan from January 2019 to December 2023
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Basic Statistic
Smartphone mobile network subscriptions worldwide 2016-2028
Smartphone mobile network subscriptions worldwide 2016-2028
Number of smartphone mobile network subscriptions worldwide from 2016 to 2022, with forecasts from 2023 to 2028 (in millions)
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Alpargatas' marketing & advertising spending 2014-2022
Alpargatas' marketing & advertising spending 2014-2022
Marketing and advertising expenses of Alpargatas S.A. from 2014 to 2022 (in million Brazilian reals)
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Revenue of marketing and advertising industry in Finland 2021, by activity
Revenue of marketing and advertising industry in Finland 2021, by activity
Revenue of marketing and advertising industry in Finland in 2021, by activity (in 1,000 euros)
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Mobile app ad spending growth worldwide 2024
Mobile app ad spending growth worldwide 2024
Changes in advertising spending expected by mobile app marketers worldwide in 2024, by region
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Basic Statistic
Polo Ralph Lauren's advertising and marketing expenses worldwide from 2016 to 2022
Polo Ralph Lauren's advertising and marketing expenses worldwide from 2016 to 2022
Advertising and marketing expenses of Polo Ralph Lauren worldwide from FY2016 to FY2022 (in million U.S. dollars)
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