Retail media share in digital ad spend in Western Europe 2023, by country

Published by Statista Research Department, Feb 29, 2024
Among the five presented Western European countries, the United Kingdom had the highest share of on-site retail media in digital advertising spending in 2023, with 10.3 percent. The lowest was reported in Italy with nine percent. The average stood at 9.8 percent.

Share of on-site retail media in digital advertising spending in selected countries in Western Europe in 2023

© Statista 2024
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Release date

February 2024

Region

France, Germany, Italy, Spain, United Kingdom

Survey time period

2023

Special properties

on-site retail media only

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Statistics on " Digital retail media advertising in Europe "

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Overview

8

Major players

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Germany

8

France

8

United Kingdom

7

Marketer insights

8

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Topics

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