Consumers who have bought a sustainable fashion item Australia 2023, by generation

Share of consumers who have ever bought sustainable fashion items in Australia as of July 2023, by generation

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Release date

September 2023

Region

Australia

Survey time period

July 2023

Number of respondents

1,017 respondents

Age group

18 years and older

Special properties

weighted by age, gender, and region to be representative of all adults residing in Australia according to the latest Australian Bureau of Statistics (ABS) population estimates

Method of interview

Online survey

Supplementary notes

Survey question: Have you ever purchased a sustainable fashion product before?

Generational breakdown:
Gen Z (1997 - 2009)
Millennials (1981 - 1996)
Gen X (1965 - 1980)
Baby Boomers (1946 - 1964)

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Statistics on " Sustainable fashion consumption in Australia "

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Global overview

4

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4

Sustainable clothing

4

Secondhand clothing

4

Consumer attitudes

6

Consumer behaviors

5
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For single users
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