While several businesses across Australia label their products and services as sustainable using various, often vague or unclear, terms, consumer trust in these green claims is fragmented, with 'Green' the least trusted claim among Australian consumers at only 10 percent of respondents, according to a March 2023 survey. 'Recyclable', on the other hand, was the most trusted green claim, with just over 60 percent of those surveyed finding the term reliable.
Clarity versus trustworthiness of business green claims according to consumers in Australia as of March 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Pollinate. (April 28, 2023). Clarity versus trustworthiness of business green claims according to consumers in Australia as of March 2023 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1463514/australia-clarity-versus-trustworthiness-of-business-green-claims/
Pollinate. "Clarity versus trustworthiness of business green claims according to consumers in Australia as of March 2023." Chart. April 28, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1463514/australia-clarity-versus-trustworthiness-of-business-green-claims/
Pollinate. (2023). Clarity versus trustworthiness of business green claims according to consumers in Australia as of March 2023. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1463514/australia-clarity-versus-trustworthiness-of-business-green-claims/
Pollinate. "Clarity versus Trustworthiness of Business Green Claims According to Consumers in Australia as of March 2023." Statista, Statista Inc., 28 Apr 2023, https://www.statista.com/statistics/1463514/australia-clarity-versus-trustworthiness-of-business-green-claims/
Pollinate, Clarity versus trustworthiness of business green claims according to consumers in Australia as of March 2023 Statista, https://www.statista.com/statistics/1463514/australia-clarity-versus-trustworthiness-of-business-green-claims/ (last visited October 31, 2024)
Clarity versus trustworthiness of business green claims according to consumers in Australia as of March 2023 [Graph], Pollinate, April 28, 2023. [Online]. Available: https://www.statista.com/statistics/1463514/australia-clarity-versus-trustworthiness-of-business-green-claims/
