Clarity vs. trustworthiness of business green claims Australia 2023

Clarity versus trustworthiness of business green claims according to consumers in Australia as of March 2023

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Release date

April 2023

Region

Australia

Survey time period

March 2023

Number of respondents

1,076 respondents

Age group

14-64 years

Special properties

representative of the general Australian population

Supplementary notes

Survey respondents were asked to indicate from a list of common green claims made by brands for their products or services how clear the claims were.

Survey question: Which of the following claims do you consider to be the most trustworthy? (Please pick your top three from the below list).

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