Features looked for when shopping for sustainable fashion items Australia 2023

Published by Statista Research Department, Apr 22, 2024

According to a 2023 survey conducted among Australian consumers regarding their attitudes and behaviors surrounding sustainable and ethical consumption, the leading feature looked for when shopping for sustainable fashion items was natural fibers, with over 45 percent of respondents indicating this. The second most important feature respondents looked for was the quality of the clothing, to ensure its durability. 

Features looked for when shopping for sustainable clothing items in Australia as of September 2023

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Release date

November 2023

Region

Australia

Survey time period

September 7 to September 14, 2023

Number of respondents

1,000 respondents

Special properties

nationally representative survey by age, gender, and state

Method of interview

Online survey

Supplementary notes

Survey question: when considering the environmental impact of fashion purchases, which of the following are features you look for?

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