South Korea: mainly used online marketplace 2023

According to a survey conducted in South Korea in February 2023, roughly two out of three respondents answered that, among online marketplaces, they mainly used Naver Shopping. Following this was Coupang at a 60 percent response share.

Mostly used open market channels in South Korea as of February 2023

Characteristic	Share of respondents
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Release date

April 2023

More information

Region

South Korea

Survey time period

February 14 to 17, 2023

Number of respondents

359 respondents

Age group

19-49 years

Special properties

those who shopped online during the last month

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

Citation formats

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