India: factors impacting gamer choice of console 2023

In a global survey on gaming preferences conducted in 2023, 26 percent of respondents from India cited functionality as the most influential factor in choosing their favorite brand of gaming consoles. Value for money followed by design language and aesthetics were included in the leading three factors. Comparatively, four percent of respondents stated not having a preferred brand in this category.

Key factors influencing gamers' preference for console brands in India in 2023

Characteristic	Share of respondents
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Release date

October 2023

More information

Region

Worldwide, India

Survey time period

August 2023

Number of respondents

upto 375

Age group

18 years and older

Special properties

sample size varied across 18 markets worldwide.

Supplementary notes

Survey question: "Please think about your favorite brand in each of the following product categories. Which, if any, of the following factors would you consider the MOST INFLUENTIAL in making that brand your favorite - Gaming consoles (% of adults who play video games for more than an hour in a week on PC or gaming consoles)"

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