Bounce rate of leading beauty and cosmetics sites in Brazil 2023
Among selected beauty and personal care brand websites in Brazil, belezanaweb.com.br registered the highest bounce rate in October 2023, at approximately 54.3 percent. natura.com.br was next, with a bounce rate of over 46 percent. Of the beauty and personal care e-tailers analyzed, epocacosmeticos.com.br had the lowest bounce rate at 40.9 percent.