Order volume share of health, hygiene, and beauty e-commerce in Brazil 2022

Published by
Stephanie Chevalier,
Jan 19, 2024
In the first half of 2022, the fragrance and cosmetics e-commerce category accounted for 12 percent of the total order volume in Brazil, against six percent attributed to the health segment. Collectively, health, hygiene, and beauty comprised 18 percent of the market share during that timeframe.

Order volume share of the health, hygiene and beauty e-commerce category in Brazil in 1st half 2022

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Release date

February 2023

Region

Brazil

Survey time period

H1 2022

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Beauty and personal care e-commerce in Latin AmericaLivestream commerceSocial commerce in Latin AmericaBeauty and personal care e-commerce in the United StatesBeauty and personal care e-commerce worldwide
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