Latin America: retail e-commerce sales 2017-2024, by category

Published by Stephanie Chevalier, Jul 2, 2021

According to the Statista Digital Market Outlook, retail e-commerce sales of physical goods in Latin America and the Caribbean are forecast to amount to more than 65 billion U.S. dollars in 2020. By 2024, the electronics & media category is expected to generate approximately 23.7 billion U.S. dollars in the region, while fashion items are projected to reach around 21.9 billion dollars in revenues.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the Digital Economy, including various digital goods and services for 150 countries worldwide. The forecast is adjusted for the expected impact of COVID-19.

Retail e-commerce revenue in Latin America and the Caribbean from 2017 to 2024, by category (in million U.S. dollars)

Characteristic	Electronics & media	Fashion	Toys, hobby & DIY	Furniture & appliances	Food & personal care
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Release date

August 2020

More information

Region

Central and South America, Mexico

Survey time period

August 2020

Special properties

* forecasts adjusted for the impact of COVID-19

Supplementary notes

The e-commerce market includes the sale of physical goods via a digital channel to a private end user (B2C). This comprises purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

The exact definition of the eCommerce market can be found here