Latin America: online retail revenue by category 2020-2027

According to the Statista Digital Market Outlook, retail e-commerce revenues from physical goods in Latin America and the Caribbean were estimated at nearly 140 billion U.S. dollars in 2022. By 2027, the electronics category is expected to surpass the 100 billion dollar mark in the region, while forecasts suggest that fashion items would reach revenues of around 60.5 billion dollars.

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Retail e-commerce revenue in Latin America and the Caribbean from 2017 to 2027, by category (in billion U.S. dollars)

Characteristic	Electronics	Fashion	Toys, Hobby & DIY	Beauty, Health, Personal & Household Care	Furniture	Food	Media	Beverages
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Release date

November 2022

More information

Region

LAC

Survey time period

November 2022

Special properties

estimates

Supplementary notes

The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war. The exact definition of the eCommerce market can be found here.

Figures have been rounded.

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