Non-alcoholic drink interest by Dry January intent U.S.

There was a large difference in interest in non-alcoholic drinks among those likely or not to take part in Dry January as of December 2023 in the United States. Among those indicating a likelihood to take part in Dry January, 24 percent were very interested in non-alcoholic drinks compared to just three percent of those not intending to participate in Dry January.

Interest in non-alcoholic drinks in the United States in 2023, by intention to participate in Dry January

Likelihood of partaking in Dry January	Very interested	Somewhat interested	Not at all interested
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Release date

January 2024

More information

Region

United States

Survey time period

November 22 to December 20, 2023

Number of respondents

568 respondents

Age group

21 years and older

Special properties

Alcohol drinkers

Supplementary notes

This question was phrased by the source as follows: "How likely are you to participate in Dry January (abstain from alcohol all month)? compared with "How interested are you in drinking non-alcoholic (NA) beverages, such as 'mocktails' and non-alcoholic beer?"

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