Attitudes towards ads in F2P mobile games in North America 2023

Published by Statista Research Department, Jan 30, 2024
During a survey carried out in North America in late 2023, 44 percent of responding mobile gamers stated that they would continue their gameplay if they encountered ads. Roughly 16 percent would consider ceasing the play.

Attitudes towards ads with in free-to-play (F2P) mobile games among mobile gamers in North America as of October 2023

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Release date

October 2023

Region

North America

Survey time period

as of October 2023

Number of respondents

3,000 respondents

Special properties

among mobile gamers

Supplementary notes

* Figure calculated by Statista based on data provided by the source.
The source does not provide further survey details. The date provided is the publication date.

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Overview

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Market leaders

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Audience

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Ad consumption

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