Mobile games publishers - Statistics & Facts

Mobile gaming has taken over the lives of millions with the promise of portability and on-the-go entertainment. It was found that global gamers do, in fact, prefer mobile games to PC, online or console games. And so, while there were 989 million mobile game users worldwide in 2016, this number is set to grow to 1.4 billion in 2021. With a growing audience, market revenues are also bound to see growth, with figures expected to increase from 22.48 billion U.S. dollars to 34.8 billion over the same period. Regional data indicates that, as of 2016, Asia is the largest mobile gaming market, with North America and Europe trailing behind.

Mobile games revenue in Asia was estimated at nearly 25 billion U.S. dollars in 2016, making it by far the largest region in terms of mobile gaming. China, Japan and South Korea are said to be the most prominent markets in the area. Due to this, it may come as no surprise that many renowned gaming companies are headquartered in Asia. Perhaps the most recognizable is Tencent, the Chinese giant that dabbles in all things technology, gaming included. Between 2014 and 2016, the company’s value-added services segment revenue grew from 63.3 to 107.8 billion yuan (approximately 9 to 15 billion U.S. dollars). In early 2017 Tencent managed to secure first place in a ranking of leading iPhone gaming publishers based on both revenue and number of downloads. Japan’s most established names include Bandai Namco, Square Enix and Konami, all of which also happened to be among the top ten highest grossing iPhone game publishers worldwide. Korean NetMarble Games, known for titles such as Marvel Future Fight and Star Wars: Force Arena, made 1.34 billion U.S. dollars in net sales in 2016. In February 2017, NetMarble was the leading gaming app publisher worldwide in the Google Play Store, having generated 69 million U.S. dollars that month.

North America and Europe
Based on monthly active user numbers, the leading mobile game publishers in the United States as of October 2016 are Niantic, King, Zynga and Electronic Arts. EA reported mobile revenue reaching 175 million U.S. dollars in the first quarter of 2017. The publisher is responsible for mobile titles such as NBA LIVE Mobile, Bejeweled Stars, Need for Speed: No Limits and Sim City BuildIt. San Francisco’s own Zynga, the developer of FarmVille, Words With Friends and the ever popular Zynga Poker, generated 741 million U.S. dollars in revenue in 2016.
Europe’s finest include brands such as Supercell, known for Clash of Clans; Rovio and their mobile hit Angry Birds; and King, whose Candy Crush series has broken numerous records around the world. gaming in the United States will surpass 60 percent, and in 2020 it is projected to reach 63.7 percent.

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