Digital ad spend growth in the U.S. 2023, by format

Published by Statista Research Department, Jan 19, 2023
Based on the answers of U.S. ad investment decision makers, it can be projected that connected TV (CTV) advertising budgets would increase by 14.4 percent in 2023 versus 2022, on average. CTV was expected to be the digital medium with the highest ad budget growth in 2023. Paid search was forecast to ranks second, with a growth rate of 8.9 percent.

Change in digital advertising spending in the United States in 2023, by format

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Release date

December 2022

Region

United States

Survey time period

October 18 to November 7, 2022

Number of respondents

223 respondents

Special properties

among ad investment decision makers at brands, agencies, and other related entities

Method of interview

Email survey

Citation formats
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Global overview

6

U.S. overview

8

Formats

7

Mobile

7

Agencies & publishers

5

Consumer attitudes

7

Further related statistics

13

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Topics

Digital advertising formats in the U.S.GoogleFacebookDigital advertising in the U.S.Digital advertising in North America
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