Digital ad spend growth in the U.S. 2024, by format

Published by Statista Research Department, Apr 12, 2024
Based on the answers of U.S. ad investment decision makers, it was projected that connected TV (CTV) advertising budgets would increase by 14.5 percent in 2024 versus 2023, on average. CTV was expected to be the digital medium with the highest ad budget growth in 2024. Social media was forecast to ranks second, with a growth rate of 11.4 percent.

Change in digital advertising spending in the United States in 2024, by format

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Release date

November 2023

Region

United States

Survey time period

October 20 to November 9, 2023

Number of respondents

203 respondents

Special properties

among ad investment decision makers at brands, agencies, and other related entities

Method of interview

Email survey

Citation formats
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Statistics on " Digital advertising in the United States "

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Global overview

6

U.S. overview

8

Formats

8

Marketer insights

7

Consumer attitudes

8

Further related statistics

13

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Topics

Digital advertising formats in the U.S.GoogleFacebookDigital advertising in the U.S.Digital advertising in North America
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