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Mobile gaming market worldwide - statistics & facts

Mobile gaming has taken the world by storm. Less than three decades after the first mobile game was introduced to the market, this portable form of entertainment has transformed the global gaming landscape and become a popular pastime for millions of players worldwide. In 2020, the mobile gaming content market was worth an estimated 104 billion U.S. dollars, and according to the latest projections, this figure will surpass 121 billion by 2022 as mobile adoption and smartphone usage continue to hit new peaks. Today, mobile gaming accounts for approximately 57 percent of total video game revenue worldwide, thanks to digital frontrunners such as the United States and the Asia-Pacific region.

Unlocking access to the mobile gaming universe

While traditional gaming formats require consoles, monitors, and other hardware, the mobile revolution has granted gaming access to millions of potential players. Smartphone or tablet users can choose from several hundred thousand gaming apps available on Google Play, Apple’s App Store, and other app stores alike. In 2020, gaming was the world’s leading app category in terms of releases, and in the year from mid-2019 to mid-2020, the number of gaming apps downloaded worldwide stood at an impressive 49.3 billion.

Top mobile game publishers

Mobile games have become the driving force behind the rapid growth of the global video gaming market, but which companies are behind the wheel? As of 2021, Tencent is the leading iPhone gaming app publisher worldwide in terms of revenue and the third-largest publisher based on downloads. The Chinese tech conglomerate has been expanding its gaming empire for several years, fueled by the ever-growing demand for mobile gaming content in the Asia-Pacific region. As for the leading gaming app publishers in the Google Play Store, Moon Active and Playrix lead the field. Moon Active is best known for its casino hit Coin Master, while Russian mobile game developer Playrix keeps hitting the high-score with puzzle games such as Township and Farmscape.

Popular mobile gaming apps

Bridge Race was the leading gaming app in the Google Play Store in April 2021. Back in January, multiplayer sensation Among Us had topped the leaderboard with a combined 40 million downloads after becoming a viral hit during worldwide coronavirus (COVID-19) lockdowns in 2020. That year, PUBG Mobile and Honor of Kings, both distributed by Tencent, were the highest-grossing mobile games worldwide, with global player spending of 2.6 and 2.5 billion U.S. dollars, respectively. While Coin Master was by far the most profitable gaming app on Android devices in early 2021, the ranking of top-grossing iPhone gaming apps was led by Pokémon Go, King of Glory, and Roblox. These, like many other successful mobile games, can be downloaded and played for free, though users can make in-app purchases to unlock additional content and enhance their gaming experience.


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