A 2023 survey found that a majority of U.S. consumers, 62.4 percent, reported trying new menu items at restaurants occasionally. Meanwhile, only 6.9 percent of consumers stated that they never tried new menu items at restaurants.
Frequency of consumers trying new menu items at restaurants in the United States in 2023
Characteristic
Share of respondents
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DoorDash. (August 23, 2023). Frequency of consumers trying new menu items at restaurants in the United States in 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1446867/how-often-diners-try-new-menu-items-us/
DoorDash. "Frequency of consumers trying new menu items at restaurants in the United States in 2023." Chart. August 23, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1446867/how-often-diners-try-new-menu-items-us/
DoorDash. (2023). Frequency of consumers trying new menu items at restaurants in the United States in 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1446867/how-often-diners-try-new-menu-items-us/
DoorDash. "Frequency of Consumers Trying New Menu Items at Restaurants in The United States in 2023." Statista, Statista Inc., 23 Aug 2023, https://www.statista.com/statistics/1446867/how-often-diners-try-new-menu-items-us/
DoorDash, Frequency of consumers trying new menu items at restaurants in the United States in 2023 Statista, https://www.statista.com/statistics/1446867/how-often-diners-try-new-menu-items-us/ (last visited September 01, 2024)
Frequency of consumers trying new menu items at restaurants in the United States in 2023 [Graph], DoorDash, August 23, 2023. [Online]. Available: https://www.statista.com/statistics/1446867/how-often-diners-try-new-menu-items-us/