Italy: sustainable apparel and footwear spending plans 2023

According to the results of a recent survey conducted in May 2023, 53 percent of surveyed participants in Italy stated that they were likely to reduce their spending on sustainable fashion due to inflation. Only 14 percent of respondents stated the opposite.

Share of Italians who are likely to spend less on sustainable apparel and footwear due to inflation in 2023

Characteristic	Share of respondents
Likely	53%
Neither likely nor unlikely	21%
Unlikely	14%
Do not know	6%
I never buy environmentally-friendly products	6%

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Release date

August 2023

More information

Region

Italy

Survey time period

May 2023

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The source asked respondents if they were likely to spend less on sustainable apparel and shoes due to inflation and lower household budget.
The source does not specify the exact number of Italian consumers surveyed, but says that sample sizes for this survey may vary between 511 and 1,999. A nationally representative sample was used for Italy.

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