U.S. Apparel and Footwear Consumer Behavior - Statistics & Facts

Whether one is rich or poor, young or old, clothing is an important mode of expression among all humans. It serves not only the practical purposes of covering oneself in the name of modesty and protection from the elements, but as a statement to the rest of the world about the wearer’s identity. Americans in particular love their clothing; the United States is the largest apparel market in the world. In 2017, the average American consumer purchased about 7.4 pairs of shoes, more than any other country.

Where one buys clothing is almost as important as what one buys. Americans have a clear preference for national retailers rather than local independent clothing companies. Brands like Nike, Levi’s, and Adidas are especially popular among U.S. consumers. It is worth noting that two out of the top three primarily produce athletic apparel and footwear. In fact, nearly 10 percent of U.S. consumers purchased sports apparel, shoes, or gear more frequently than once a month in 2016. It is not uncommon to find Americans of all ages wearing track suits, yoga pants, or athletic footwear when they have no intention of working out. Nike, in particular, is a highly desirable brand among both upper-income and average-income U.S. teens.

Among young U.S. consumers, Forever 21 is the most well-loved clothing brand. The fast fashion retailer is known for being affordable and trendy with a wide selection of modestly priced clothing and shoes. Among older U.S. consumers, there is a strong preference for Old Navy. According to a November 2016 survey, physical stores are the preferred retail channel for purchasing clothing and footwear among U.S. consumers. Ask anyone who regularly buys clothing online and one is almost guaranteed to hear a story about purchasing an article of clothing online only to find that they did not like it once they tried it on.

The sustainability of clothing purchases is a controversial and pertinent topic now that shopping for apparel and footwear is easier than ever with the rise of online retailers. Approximately 56 percent of U.S. consumers believe in the importance of sustainability when it comes to purchasing clothing, compared to nearly 90 percent of Indian consumers and 85 percent of Chinese consumers.

Read more

U.S. apparel and footwear consumer behavior - Important statistics

You may also be interested in these statistics

The whole topic in one document

U.S. apparel and footwear consumer behavior
  • Edited and prepared
  • Download in PPT/PDF format
  • Instant access
  • From $365

The whole topic in one document

U.S. apparel and footwear consumer behavior
  • Edited and prepared
  • Download in PPT/PDF format
  • Instant access
  • From $365

Recommended statistics

Other studies on the topic

More interesting topics from the industry "Clothing & Apparel"

More interesting topics from the industry "Clothing & Apparel"

About Statista

Learn more about how Statista can support your business.

Request webinar

Any more questions?

Any more questions?

Get in touch with us quickly and easily. We are happy to help!

Get in touch with us quickly and easily. We are happy to help!

Do you still have questions?

Feel free to contact us anytime using our contact form or visit our FAQ page.

News
News