Market share of the male beauty market in the U.S. by segment 2023

Published by Statista Research Department, Feb 21, 2024
In 2023, hair care and skin care were the most profitable segments of the U.S. male beauty market, with a market share adding up to about 42 and 28 percent, respectively. Male cosmetics followed with around 18 percent.

Market share of the male beauty market in the United States in 2023, by segment

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Release date

February 2024

Region

United States

Survey time period

2024

Supplementary notes

The figures were calculated by Statista using data by Statista Market Insights and based on gender disparity assumptions by EWG and Morning Consult that were adapted to calculate the overall revenue of the following segments: cosmetics, hair care, shaving, skincare.

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