Asia: reason to not adopt sustainable consumption practices by country 2023

According to a survey about sustainable consumption conducted by Rakuten Insight in Asia in December 2023, 46 percent of the respondents in South Korea did not adopt sustainable consumption practices because it was too expensive. Not having enough information to make sustainable choices was the leading reason to not adopt sustainable consumption practices for consumers in India, the Philippines, Thailand, Taiwan, and Vietnam as of December 2023.

Main reason of not adopting sustainable consumption practices in Asia as of December 2023, by country or territory

Characteristic	Share of respondents
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Release date

January 2024

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Region

Asia

Survey time period

December 7 to 31, 2023

Number of respondents

24,146 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Survey question: "If not, why have you not adopted sustainable consumption practices? (choose up to three options that apply)" (Follow-up question to "Have you adopted any sustainable practices when purchasing items in the last 12 months?")

Number of respondents in:
Hong Kong - 1,006;
Indonesia - 1,148;
India - 8,094;
South Korea - 2,297;
Malaysia - 2,941;
the Philippines - 2,058;
Singapore - 1,645;
Thailand - 2,285;
Taiwan - 1,770;
and Vietnam - 902.

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