As of February 2023, around 44 percent of adult members of Generation Z surveyed in the United States reported strongly or somewhat supporting brands using generative artificial intelligence to make advertisements. Among millennials, the share reached 49 percent. Overall, little more than one-third of U.S. adults supported generative AI in ads.
Adults' attitudes toward brands using generative artificial intelligence (AI) to make advertisements in the United States as of February 2023, by generation
Generation (age in years)
Strongly support
Somewhat support
Neutral
Somewhat oppose
Strongly oppose
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Harris Poll. (February 6, 2023). Adults' attitudes toward brands using generative artificial intelligence (AI) to make advertisements in the United States as of February 2023, by generation [Graph]. In Statista. Retrieved September 14, 2024, from https://www.statista.com/statistics/1451248/attitudes-brands-using-generative-artificial-intelligence-ads-united-states-generation/
Harris Poll. "Adults' attitudes toward brands using generative artificial intelligence (AI) to make advertisements in the United States as of February 2023, by generation." Chart. February 6, 2023. Statista. Accessed September 14, 2024. https://www.statista.com/statistics/1451248/attitudes-brands-using-generative-artificial-intelligence-ads-united-states-generation/
Harris Poll. (2023). Adults' attitudes toward brands using generative artificial intelligence (AI) to make advertisements in the United States as of February 2023, by generation. Statista. Statista Inc.. Accessed: September 14, 2024. https://www.statista.com/statistics/1451248/attitudes-brands-using-generative-artificial-intelligence-ads-united-states-generation/
Harris Poll. "Adults' Attitudes toward Brands Using Generative Artificial Intelligence (Ai) to Make Advertisements in The United States as of February 2023, by Generation." Statista, Statista Inc., 6 Feb 2023, https://www.statista.com/statistics/1451248/attitudes-brands-using-generative-artificial-intelligence-ads-united-states-generation/
Harris Poll, Adults' attitudes toward brands using generative artificial intelligence (AI) to make advertisements in the United States as of February 2023, by generation Statista, https://www.statista.com/statistics/1451248/attitudes-brands-using-generative-artificial-intelligence-ads-united-states-generation/ (last visited September 14, 2024)
Adults' attitudes toward brands using generative artificial intelligence (AI) to make advertisements in the United States as of February 2023, by generation [Graph], Harris Poll, February 6, 2023. [Online]. Available: https://www.statista.com/statistics/1451248/attitudes-brands-using-generative-artificial-intelligence-ads-united-states-generation/
