As of November 2023, around 52 percent of advertisers surveyed in the United States reported that providing campaign measurement and insights was the task they thought would see the biggest impact from AI. Creative development followed, selected by 48 percent of respondents, and creative optimization (i.e., DCO, predictive creative) followed closely behind, selected by 46 percent of respondents.
Leading tasks advertisers think would have the biggest impact from artificial intelligence (AI) in the United States as of November 2023
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Yahoo. (February 28, 2024). Leading tasks advertisers think would have the biggest impact from artificial intelligence (AI) in the United States as of November 2023 [Graph]. In Statista. Retrieved September 15, 2024, from https://www.statista.com/statistics/1462551/tasks-advertisers-think-biggest-impact-from-ai-united-states/
Yahoo. "Leading tasks advertisers think would have the biggest impact from artificial intelligence (AI) in the United States as of November 2023." Chart. February 28, 2024. Statista. Accessed September 15, 2024. https://www.statista.com/statistics/1462551/tasks-advertisers-think-biggest-impact-from-ai-united-states/
Yahoo. (2024). Leading tasks advertisers think would have the biggest impact from artificial intelligence (AI) in the United States as of November 2023. Statista. Statista Inc.. Accessed: September 15, 2024. https://www.statista.com/statistics/1462551/tasks-advertisers-think-biggest-impact-from-ai-united-states/
Yahoo. "Leading Tasks Advertisers Think Would Have The Biggest Impact from Artificial Intelligence (Ai) in The United States as of November 2023." Statista, Statista Inc., 28 Feb 2024, https://www.statista.com/statistics/1462551/tasks-advertisers-think-biggest-impact-from-ai-united-states/
Yahoo, Leading tasks advertisers think would have the biggest impact from artificial intelligence (AI) in the United States as of November 2023 Statista, https://www.statista.com/statistics/1462551/tasks-advertisers-think-biggest-impact-from-ai-united-states/ (last visited September 15, 2024)
Leading tasks advertisers think would have the biggest impact from artificial intelligence (AI) in the United States as of November 2023 [Graph], Yahoo, February 28, 2024. [Online]. Available: https://www.statista.com/statistics/1462551/tasks-advertisers-think-biggest-impact-from-ai-united-states/
