Main perceived success factors for plant-based alternatives in Germany in 2023

Published by Statista Research Department, Feb 21, 2024
In 2023, around 69 percent of respondents to a survey in Germany said the main success factor for plant-based products was taste and texture. Around 30 percent of respondents wished for eco-friendly packaging.

What, in your view, is the main factor for plant-based alternatives to be successful on the market?

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Source

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Release date

July 2023

Region

Germany

Survey time period

2023

Number of respondents

Around 300 merchants, store managers and merchandise managers

Supplementary notes

The POS-Profi-Club is a panel of the Lebensmittel Zeitung. Around Around 300 merchants, store managers and merchandise managers are regularly surveyed on current topics.

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Overview

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Segments

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