Likelihood to opt out of cookies 2023, by website type

Published by Statista Research Department, Feb 29, 2024
During a December 2023 survey in the United States, 47 percent of consumers reported habitually (always or most of the time) opting out of first-party cookies on social media websites. Among travel websites and food and beverage websites, the respective shares stood at 42.4 and 40.4 percent, respectively

Likelihood to habitually opt out of first-party cookies among consumers in the United States as of December 2023, by website type

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Release date

February 2024

Region

United States

Survey time period

December 2023

Number of respondents

1,500 respondents

Special properties

among working-age consumers

Method of interview

Online survey

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