Key insights
- Digital ad revenue worldwide
- 694bn USD
Detailed statistics
Digital Market Outlook: digital advertising spending worldwide 2018-2028, by format
- Share of digital in global ad spend
- 70%
Detailed statistics
Share of digital ad revenue worldwide 2018-2028
- Largest digital advertising market worldwide
- United States
Detailed statistics
Digital Market Outlook: largest digital ad markets worldwide 2023
Editor’s Picks
Editor’s Picks
Current statistics on this topic
Recommended statistics
Overview
8
- Premium Statistic Global digital advertising expenditure 2014-2026
- Premium Statistic Digital ad spend growth worldwide 2022-2027
- Premium Statistic Share of digital ad revenue worldwide 2018-2028
- Premium Statistic Digital Market Outlook: largest digital ad markets worldwide 2023
- Premium Statistic Fastest growing digital ad markets worldwide 2023
- Premium Statistic Walled gardens vs. open internet share of digital ad revenue worldwide 2017-2027
- Premium Statistic Digital advertising revenue for major internet companies 2023-2027
- Premium Statistic Companies with fastest-growing digital ad revenue worldwide 2023
Overview
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Global digital advertising expenditure 2014-2026
Global digital advertising expenditure 2014-2026
Digital advertising expenditure worldwide from 2014 to 2026 (in billion U.S. dollars)
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Digital ad spend growth worldwide 2022-2027
Digital ad spend growth worldwide 2022-2027
Change in digital advertising spending worldwide from 2022 to 2027
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Share of digital ad revenue worldwide 2018-2028
Share of digital ad revenue worldwide 2018-2028
Share of digital in advertising revenue worldwide from 2018 to 2028
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Digital Market Outlook: largest digital ad markets worldwide 2023
Digital Market Outlook: largest digital ad markets worldwide 2023
Leading digital advertising markets worldwide in 2023, by spending (in billion U.S. dollars)
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Fastest growing digital ad markets worldwide 2023
Fastest growing digital ad markets worldwide 2023
Fastest growing digital advertising markets worldwide in 2023
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Walled gardens vs. open internet share of digital ad revenue worldwide 2017-2027
Walled gardens vs. open internet share of digital ad revenue worldwide 2017-2027
Share of walled gardens versus the open internet in digital advertising revenue worldwide from 2017 to 2027
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Digital advertising revenue for major internet companies 2023-2027
Digital advertising revenue for major internet companies 2023-2027
Digital advertising revenues of major internet companies worldwide in 2023 and 2027 (in billion U.S. dollars)
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Companies with fastest-growing digital ad revenue worldwide 2023
Companies with fastest-growing digital ad revenue worldwide 2023
Companies with fastest-growing digital advertising revenue worldwide in 2023
Regional data
9
- Premium Statistic Digital ad spending in North America 2017-2029
- Premium Statistic Digital ad spend in North America 2022, by format
- Premium Statistic Annual digital ad spending in Latin America 2022-2024
- Premium Statistic Digital ad spend in Latin America and the Caribbean 2024, by format
- Premium Statistic Digital advertising spending in Europe 2006-2023
- Premium Statistic Digital ad spend in Europe 2023, by format
- Premium Statistic Digital ad spend in the Middle East & North Africa 2021-2023
- Premium Statistic Value of digital ad spending in MENA 2023, by format
- Premium Statistic Digital ad spending Asia 2019-2028
Regional data
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Digital ad spending in North America 2017-2029
Digital ad spending in North America 2017-2029
Digital advertising spending in North America from 2017 to 2029 (in billion U.S. dollars)
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Digital ad spend in North America 2022, by format
Digital ad spend in North America 2022, by format
Digital advertising spending in North America in 2022, by format (in billion U.S. dollars)
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Annual digital ad spending in Latin America 2022-2024
Annual digital ad spending in Latin America 2022-2024
Annual digital advertising spending in Latin America from 2022 to 2024 (in billion U.S. dollars)
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Digital ad spend in Latin America and the Caribbean 2024, by format
Digital ad spend in Latin America and the Caribbean 2024, by format
Digital advertising spending in Latin America and the Caribbean in 2024, by format (in billion U.S. dollars)
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Digital advertising spending in Europe 2006-2023
Digital advertising spending in Europe 2006-2023
Digital advertising spending in Europe from 2006 to 2023 (in billion euros)
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Digital ad spend in Europe 2023, by format
Digital ad spend in Europe 2023, by format
Digital advertising spending in Europe in 2023, by format (in billion euros)
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Digital ad spend in the Middle East & North Africa 2021-2023
Digital ad spend in the Middle East & North Africa 2021-2023
Digital advertising spending in the Middle East and North Africa from 2021 to 2023 (in billion U.S. dollars)
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Value of digital ad spending in MENA 2023, by format
Value of digital ad spending in MENA 2023, by format
Digital advertisement spending in the Middle East and North Africa region in 2023, by format (in million U.S. dollars)
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Digital ad spending Asia 2019-2028
Digital ad spending Asia 2019-2028
Digital advertising spending in Asia from 2019 to 2024, with forecasts to 2028 (in billion U.S. dollars)
Industry data
5
- Premium Statistic Growth of digital media budgets worldwide 2024, by format
- Premium Statistic Change in automotive ad spend worldwide 2024, by medium
- Premium Statistic Change in CPG/FMCG ad spend worldwide 2024, by medium
- Premium Statistic Change in retail ad spend worldwide 2024, by medium
- Premium Statistic Change in telecommunications ad spend worldwide 2024, by medium
Industry data
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Growth of digital media budgets worldwide 2024, by format
Growth of digital media budgets worldwide 2024, by format
Expected change in digital media budgets worldwide in 2024, by format
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Change in automotive ad spend worldwide 2024, by medium
Change in automotive ad spend worldwide 2024, by medium
Expected change in advertising spending in the automotive industry worldwide in 2024, by medium
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Change in CPG/FMCG ad spend worldwide 2024, by medium
Change in CPG/FMCG ad spend worldwide 2024, by medium
Expected change in advertising spending in the consumer packaged goods (CPG)/ fast-moving consumer goods (FMCG) industry worldwide in 2024, by medium
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Change in retail ad spend worldwide 2024, by medium
Change in retail ad spend worldwide 2024, by medium
Expected change in advertising spending in the retail industry worldwide in 2024, by medium
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Change in telecommunications ad spend worldwide 2024, by medium
Change in telecommunications ad spend worldwide 2024, by medium
Expected change in advertising spending in the telecommunications industry worldwide in 2024, by medium
Channel spending
8
- Premium Statistic Display ad spend worldwide 2022-2026
- Premium Statistic Digital Market Outlook: banner advertising revenue worldwide 2019-2028
- Premium Statistic Digital Market Outlook: digital video ad revenue worldwide 2019-2028
- Premium Statistic Digital Market Outlook: search ad revenue worldwide 2019-2028
- Premium Statistic Revenue of the digital classifieds industry Worldwide 2019-2028
- Premium Statistic Social media ad spend worldwide 2019-2029
- Premium Statistic Mobile ad spending worldwide 2018-2024
- Premium Statistic Programmatic ad spend worldwide 2017-2028
Channel spending
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Display ad spend worldwide 2022-2026
Display ad spend worldwide 2022-2026
Digital display advertising spending worldwide from 2022 to 2026 (in billion U.S. dollars)
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Digital Market Outlook: banner advertising revenue worldwide 2019-2028
Digital Market Outlook: banner advertising revenue worldwide 2019-2028
Digital banner advertising revenue worldwide from 2019 to 2028, by device (in billion U.S. dollars)
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Digital Market Outlook: digital video ad revenue worldwide 2019-2028
Digital Market Outlook: digital video ad revenue worldwide 2019-2028
Digital video advertising revenue worldwide from 2019 to 2028, by device (in million U.S. dollars)
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Digital Market Outlook: search ad revenue worldwide 2019-2028
Digital Market Outlook: search ad revenue worldwide 2019-2028
Digital search advertising revenue worldwide from 2019 to 2028, by device (in million U.S. dollars)
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Revenue of the digital classifieds industry Worldwide 2019-2028
Revenue of the digital classifieds industry Worldwide 2019-2028
Revenue of the digital classifieds industry Worldwide 2019-2028 (in billion U.S. dollars)
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Social media ad spend worldwide 2019-2029
Social media ad spend worldwide 2019-2029
Social media advertising spending worldwide from 2019 to 2029 (in billion U.S. dollars)
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Mobile ad spending worldwide 2018-2024
Mobile ad spending worldwide 2018-2024
Mobile advertising expenditure worldwide from 2018 to 2024 (in billion U.S. dollars)
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Programmatic ad spend worldwide 2017-2028
Programmatic ad spend worldwide 2017-2028
Global programmatic advertising spending from 2017 to 2028 (in billion U.S. dollars)
Marketer perspective
7
- Premium Statistic Leading marketing concerns worldwide 2023
- Premium Statistic Leading digital advertising concerns worldwide 2023
- Premium Statistic Technologies marketing professionals were planning to adopt or retire worldwide 2023
- Premium Statistic Reliance on third-party cookies among advertisers worldwide 2024
- Premium Statistic Platforms profiting from cookie deprecation worldwide 2024
- Premium Statistic Most impactful content measures driving revenues for marketers worldwide 2024
- Premium Statistic Factors important for publishers open to embedding ads on their webpages 2023
Marketer perspective
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Leading marketing concerns worldwide 2023
Leading marketing concerns worldwide 2023
Leading concerns in media and marketing initiatives according to marketers worldwide as of November 2023
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Leading digital advertising concerns worldwide 2023
Leading digital advertising concerns worldwide 2023
Leading concerns for digital advertising strategies worldwide as of May 2023
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Technologies marketing professionals were planning to adopt or retire worldwide 2023
Technologies marketing professionals were planning to adopt or retire worldwide 2023
Technologies marketing professionals were planning to adopt or retire worldwide in 2023
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Reliance on third-party cookies among advertisers worldwide 2024
Reliance on third-party cookies among advertisers worldwide 2024
Reliance on third-party cookies among advertisers worldwide as of July 2024
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Platforms profiting from cookie deprecation worldwide 2024
Platforms profiting from cookie deprecation worldwide 2024
Platforms receiving marketing budgets formerly invested in cookie-based activations according to marketers worldwide as of July 2024
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Most impactful content measures driving revenues for marketers worldwide 2024
Most impactful content measures driving revenues for marketers worldwide 2024
Most impactful content measures driving organizations' revenues according to marketing and media leaders worldwide as of February 2024
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Factors important for publishers open to embedding ads on their webpages 2023
Factors important for publishers open to embedding ads on their webpages 2023
Criteria important for publishers who were open to embedding advertising on their webpages worldwide in 4th quarter 2023
Consumer perspective
6
- Premium Statistic Main sources for online shopping inspiration worldwide 2023
- Premium Statistic Leading channels for product search worldwide 2023
- Premium Statistic Online platforms consumers use to find information worldwide 2023
- Premium Statistic Share of consumers wanting compressed commerce worldwide 2023, by country
- Premium Statistic What global consumers find creepy or cool about targeted ads & personalization 2023
- Premium Statistic Consumers' comfort with brands using AI in their advertising worldwide 2024
Consumer perspective
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Main sources for online shopping inspiration worldwide 2023
Main sources for online shopping inspiration worldwide 2023
Leading sources of inspiration for online shoppers worldwide in 2023
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Leading channels for product search worldwide 2023
Leading channels for product search worldwide 2023
Leading channels for product search worldwide in 2023
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Online platforms consumers use to find information worldwide 2023
Online platforms consumers use to find information worldwide 2023
Platforms consumers used most often to find information on the internet worldwide as of August 2023
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Share of consumers wanting compressed commerce worldwide 2023, by country
Share of consumers wanting compressed commerce worldwide 2023, by country
Share of online shoppers looking to go from inspiration to purchase as quickly as possible in selected countries worldwide in 2023
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What global consumers find creepy or cool about targeted ads & personalization 2023
What global consumers find creepy or cool about targeted ads & personalization 2023
Consumer perceptions on targeted advertisements and personalized content worldwide as of November 2023
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Consumers' comfort with brands using AI in their advertising worldwide 2024
Consumers' comfort with brands using AI in their advertising worldwide 2024
Level of comfort with brands using artificial intelligence (AI) in selected advertising and communications tactics among consumers worldwide as of January 2024
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