Digital advertising worldwide - statistics & facts
Key insights
- Digital ad revenue worldwide
- 626.86bn USD

Detailed statistics
Digital advertising spending worldwide 2021-2026
- Share of digital in global ad spend
- 68.5%

Detailed statistics
Share of digital ad revenue worldwide 2019-2027
- Largest digital advertising market worldwide
- United States

Detailed statistics
Largest digital ad markets worldwide 2020
Company Insights Top 100 advertising & marketing companies
Add-OnEditor’s Picks Current statistics on this topic
Current statistics on this topic
Related topics
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Overview
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- Premium Statistic Digital advertising spending worldwide 2021-2026
- Premium Statistic Digital ad spend growth worldwide 2021-2026
- Premium Statistic Share of digital ad revenue worldwide 2019-2027
- Premium Statistic Digital Market Outlook: largest digital ad markets worldwide 2022
- Premium Statistic Fastest growing digital ad markets worldwide 2023
- Premium Statistic Walled gardens vs. open internet share of digital ad revenue worldwide 2017-2026
- Premium Statistic Digital advertising revenue for major internet companies 2022-2026
- Premium Statistic Leading digital agency networks worldwide 2021
Overview
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Digital advertising spending worldwide 2021-2026
Digital advertising spending worldwide 2021-2026
Digital advertising spending worldwide from 2021 to 2026 (in billion U.S. dollars)
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Digital ad spend growth worldwide 2021-2026
Digital ad spend growth worldwide 2021-2026
Change in digital advertising spending worldwide from 2021 to 2026
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Share of digital ad revenue worldwide 2019-2027
Share of digital ad revenue worldwide 2019-2027
Share of digital in advertising revenue worldwide from 2019 to 2027
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Digital Market Outlook: largest digital ad markets worldwide 2022
Digital Market Outlook: largest digital ad markets worldwide 2022
Leading digital advertising markets worldwide in 2022, by spending (in billion U.S. dollars)
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Fastest growing digital ad markets worldwide 2023
Fastest growing digital ad markets worldwide 2023
Fastest growing digital advertising markets worldwide in 2023
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Walled gardens vs. open internet share of digital ad revenue worldwide 2017-2026
Walled gardens vs. open internet share of digital ad revenue worldwide 2017-2026
Share of walled gardens versus the open internet in digital advertising revenue worldwide from 2017 to 2026
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Digital advertising revenue for major internet companies 2022-2026
Digital advertising revenue for major internet companies 2022-2026
Digital advertising revenues of major internet companies worldwide in 2022 and 2026 (in billion U.S. dollars)
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Leading digital agency networks worldwide 2021
Leading digital agency networks worldwide 2021
Leading digital agency networks worldwide in 2021, by revenue (in million U.S. dollars)
Regional data
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- Premium Statistic Internet advertising spending worldwide 2000-2024, by region
- Premium Statistic Internet advertising spending in North America 2000-2024
- Premium Statistic Digital ad spend in North America 2022, by format
- Premium Statistic Latin America: digital advertising spending 2010-2024
- Premium Statistic Digital ad spend in Latin America 2022, by format
- Premium Statistic Digital advertising spending in Europe 2006-2022
- Premium Statistic Digital ad spend in Europe 2021, by format
- Premium Statistic Internet advertisement expenditure in MENA 2010-2024
- Premium Statistic Digital advertisement spending MENA 2020, by format
- Premium Statistic Internet ad spending APAC 2012-2024
Regional data
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Internet advertising spending worldwide 2000-2024, by region
Internet advertising spending worldwide 2000-2024, by region
Distribution of internet advertising spending worldwide from 2000 to 2024, by region
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Internet advertising spending in North America 2000-2024
Internet advertising spending in North America 2000-2024
Internet advertising spending in North America from 2000 to 2024 (in million U.S. dollars)
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Digital ad spend in North America 2022, by format
Digital ad spend in North America 2022, by format
Digital advertising spending in North America in 2022, by format (in billion U.S. dollars)
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Latin America: digital advertising spending 2010-2024
Latin America: digital advertising spending 2010-2024
Internet advertising spending in Latin America from 2010 to 2024 (in billion U.S. dollars)
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Digital ad spend in Latin America 2022, by format
Digital ad spend in Latin America 2022, by format
Digital advertising spending in Latin America and the Caribbean in 2022, by format (in billion U.S. dollars)
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Digital advertising spending in Europe 2006-2022
Digital advertising spending in Europe 2006-2022
Digital advertising spending in Europe from 2006 to 2022 (in billion euros)
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Digital ad spend in Europe 2021, by format
Digital ad spend in Europe 2021, by format
Digital advertising spending in Europe in 2021, by format (in billion euros)
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Internet advertisement expenditure in MENA 2010-2024
Internet advertisement expenditure in MENA 2010-2024
Value of internet advertisement expenditure in the Middle East and North Africa from 2010 to 2024 (in million U.S. dollars)
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Digital advertisement spending MENA 2020, by format
Digital advertisement spending MENA 2020, by format
Digital advertisement spending in the Middle East and North Africa region in 2020, by format (in million U.S. dollars)
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Internet ad spending APAC 2012-2024
Internet ad spending APAC 2012-2024
Internet advertising expenditure in the Asia-Pacific region from 2012 to 2021 with forecasts to 2024 (in billion U.S. dollars)
Channel spending
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- Premium Statistic Banner ad spend worldwide 2021-2028
- Premium Statistic Digital Market Outlook: digital video ad revenue worldwide 2017-2026
- Premium Statistic Digital Market Outlook: search ad revenue worldwide 2017-2026
- Premium Statistic Global search ad spend 2021, by industry
- Premium Statistic Revenue of the classifieds industry Worldwide 2018-2027
- Premium Statistic Social media ad spend worldwide 2021-2028
- Premium Statistic Mobile advertising spending worldwide 2007-2024
- Premium Statistic Programmatic ad spend worldwide 2017-2026
Channel spending
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Banner ad spend worldwide 2021-2028
Banner ad spend worldwide 2021-2028
Digital banner advertising spending worldwide from 2021 to 2028 (in billion U.S. dollars)
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Digital Market Outlook: digital video ad revenue worldwide 2017-2026
Digital Market Outlook: digital video ad revenue worldwide 2017-2026
Digital video advertising revenue worldwide from 2017 to 2026, by device (in million U.S. dollars)
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Digital Market Outlook: search ad revenue worldwide 2017-2026
Digital Market Outlook: search ad revenue worldwide 2017-2026
Digital search advertising revenue worldwide from 2017 to 2026, by device (in million U.S. dollars)
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Global search ad spend 2021, by industry
Global search ad spend 2021, by industry
Distribution of paid search advertising spending worldwide in 2021, by industry
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Revenue of the classifieds industry Worldwide 2018-2027
Revenue of the classifieds industry Worldwide 2018-2027
Revenue of the classifieds industry Worldwide 2018-2027 (in billion U.S. dollars)
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Social media ad spend worldwide 2021-2028
Social media ad spend worldwide 2021-2028
Social media advertising spending worldwide from 2021 to 2028 (in billion U.S. dollars)
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Mobile advertising spending worldwide 2007-2024
Mobile advertising spending worldwide 2007-2024
Mobile advertising spending worldwide from 2007 to 2024 (in million U.S. dollars)
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Programmatic ad spend worldwide 2017-2026
Programmatic ad spend worldwide 2017-2026
Global programmatic advertising spending from 2017 to 2026 (in billion U.S. dollars)
Marketer perspective
6
- Premium Statistic Ad spend expectations among selected global brands 2023, by platform
- Premium Statistic Growth of digital media budgets worldwide 2023, by format
- Premium Statistic Ways online content is used to drive revenues worldwide 2022
- Premium Statistic Paid media channels marketers were able to measure ROI for worldwide 2022
- Premium Statistic Consumer trends prioritized in digital advertising strategies worldwide 2021
- Premium Statistic Technologies marketing professionals were planning to adopt or retire worldwide 2023
Marketer perspective
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Ad spend expectations among selected global brands 2023, by platform
Ad spend expectations among selected global brands 2023, by platform
Expected change to media budgets among selected global brands in 2023, by platform (compared to 2022)
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Growth of digital media budgets worldwide 2023, by format
Growth of digital media budgets worldwide 2023, by format
Expected change in digital media budgets worldwide in 2023, by format
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Ways online content is used to drive revenues worldwide 2022
Ways online content is used to drive revenues worldwide 2022
Ways online content was used to drive revenues worldwide as of November 2022
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Paid media channels marketers were able to measure ROI for worldwide 2022
Paid media channels marketers were able to measure ROI for worldwide 2022
Share of brand marketers who were confident in their company's ability to measure return on investment (ROI) as of January 2022, by digital paid ad media channel
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Consumer trends prioritized in digital advertising strategies worldwide 2021
Consumer trends prioritized in digital advertising strategies worldwide 2021
Consumer trends prioritized in digital advertising strategies according to marketers worldwide as of November 2021
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Technologies marketing professionals were planning to adopt or retire worldwide 2023
Technologies marketing professionals were planning to adopt or retire worldwide 2023
Technologies marketing professionals were planning to adopt or retire worldwide in 2023
Consumer perspective
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- Premium Statistic Main sources for online shopping inspiration worldwide 2022
- Premium Statistic Leading online sources for product searches worldwide 2022
- Premium Statistic Share of consumers wanting compressed commerce worldwide 2022, by country
- Premium Statistic Most trusted ad channels worldwide 2021
- Premium Statistic Least trusted digital ad channels worldwide 2021
- Premium Statistic Most common consumer attitudes on personal data use by brands worldwide 2021
Consumer perspective
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Main sources for online shopping inspiration worldwide 2022
Main sources for online shopping inspiration worldwide 2022
Leading sources of inspiration for online shoppers worldwide in 2022
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Leading online sources for product searches worldwide 2022
Leading online sources for product searches worldwide 2022
Leading online sources where consumers worldwide search for products in 2022
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Share of consumers wanting compressed commerce worldwide 2022, by country
Share of consumers wanting compressed commerce worldwide 2022, by country
Share of online shoppers looking to go from inspiration to purchase as quickly as possible in selected countries worldwide in 2022
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Most trusted ad channels worldwide 2021
Most trusted ad channels worldwide 2021
Most trusted advertising channels worldwide as of September 2021
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Least trusted digital ad channels worldwide 2021
Least trusted digital ad channels worldwide 2021
Least trusted digital advertising channels worldwide as of September 2021
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Most common consumer attitudes on personal data use by brands worldwide 2021
Most common consumer attitudes on personal data use by brands worldwide 2021
Comfort levels of consumers regarding the use of personal data by brands worldwide in 2021
Challenges
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- Premium Statistic Leading marketing concerns worldwide 2022
- Premium Statistic Confidence levels in cookieless identity solutions among marketers worldwide 2022
- Premium Statistic Digital ads brands suitability violation rate worldwide 2017-2022
- Premium Statistic Ad fraud rate worldwide 2021-2022
- Premium Statistic Digital advertising quality violation rate worldwide 2021-2022
- Premium Statistic Digital advertising security violation rate worldwide 2021-2022
Challenges
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Leading marketing concerns worldwide 2022
Leading marketing concerns worldwide 2022
Leading concerns in media and marketing initiatives according to marketers worldwide as of April 2022
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Confidence levels in cookieless identity solutions among marketers worldwide 2022
Confidence levels in cookieless identity solutions among marketers worldwide 2022
Level of confidence in the viability of emerging cookieless identity solutions among marketers worldwide as of April 2022
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Digital ads brands suitability violation rate worldwide 2017-2022
Digital ads brands suitability violation rate worldwide 2017-2022
Digital advertising brand suitability violation rate from 2017 to 2022
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Ad fraud rate worldwide 2021-2022
Ad fraud rate worldwide 2021-2022
Advertising fraud rate worldwide from 4th quarter 2021 to 2nd quarter 2022
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Digital advertising quality violation rate worldwide 2021-2022
Digital advertising quality violation rate worldwide 2021-2022
Digital advertising quality violation rate worldwide from 3rd quarter 2021 to 2nd quarter 2022
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Digital advertising security violation rate worldwide 2021-2022
Digital advertising security violation rate worldwide 2021-2022
Digital advertising security violation rate worldwide from 3rd quarter 2021 to 2nd quarter 2022
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