Brazil: internet users watching influencers' videos by gender 2023

In 2023, 42.5 percent of male internet users surveyed in Brazil said they had watched videos from digital influencers, compared to 33.5 percent of their female counterparts. Over time, this online activity was more popular among male respondents, but the difference between both genders has seen a bigger divide as of the last examined year. Overall, 38 percent of the Brazilian online population claims to watch videos from digital influencers, which has seen an upward trend of around 32 percent since the first analyzed year. Additionally, social media usage is the third most popular internet activity in Brazil, as stated by around 80 percent of the country's online population.

Percentage of internet users watching videos by digital influencers in Brazil from 2019 to 2023, by gender

Characteristic	Female	Male
-	-	-
-	-	-
-	-	-

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

Release date

November 2023

More information

Region

Brazil

Survey time period

2019 to 2023

Number of respondents

21,271*

Age group

10 years and older

Special properties

users who accessed internet at least once in the past 3 months

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* Counting for 2023. Preceding figures come from earlier releases.

Data for 2023 was collected between March to July 2023.
Data for 2021 was collected between October 2020 and May 2021.
Data for 2019 was collected between October 2018 and March 2019.

No data was available in the years 2020 and 2022 for this indicator.

Citation formats