Social media platforms most used by brands for influencer marketing in Brazil 2023

Published by
J. G. Navarro,
Jan 18, 2024
During a survey among brands working with influencer marketing in Brazil released in November 2023, all of them reported using Instagram for that purpose. TikTok and YouTube followed, mentioned by 60 and 41 percent of respondents, respectively.

Social media platforms most used by brands for influencer marketing in Brazil as of November 2023

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Source

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Release date

November 2023

Region

Brazil

Survey time period

as of November 2023

Number of respondents

>300

Method of interview

Online survey

Supplementary notes

The source does not specify the survey date; the date shown is the release date. The number of respondents refers to the total, as the source does not specify how many were influencers, agencies, PR agents, and brands.

Multiple answers were possible.

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Statistics on " Influencer marketing in Brazil "

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Overview

6

Platforms

6

Brands

8

Strategies

7

Influencers

8

Audiences

5

Spotlight: TikTok audience

5

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Topics

Influencer marketing in BrazilAdvertising in BrazilInfluencer marketing worldwideInfluencer marketing in the U.S.Influencer marketing in Europe
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