Most bought commodity groups in online purchaising in Austria 2023

Published by Statista Research Department, May 23, 2024

Around 75% of female online shoppers in Austria bought clothing, shoes or accessories online for private purposes in the last three months in 2023. In contrast, the proportion of men buying clothing online was only 54%. In both groups, clothing is the most popular good bought online, followed by food, furniture, and health related goods.

Have you bought the following products on websites or apps for private use in the last three months?

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Release date

October 2023

Region

Austria

Survey time period

April to July 2023

Age group

16-74 years

Special properties

People who purchased goods online in the last three months

Supplementary notes

Multiple answers are possible.

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