Share of smartphone shoppers in Austria 2016-2023, by gender
In 2023, around 44 percent of women said that they shopped online on their smartphone, this was the same share as the previous year. The share of men using their phone to shop increased by nine percent from 2022 to 2023.
The data comes from the E-Commerce-Studie Österreich 2023 conducted by Handelsverband Österreich.