Online shopping for clothes in Austria 2023, by age

Published by Statista Research Department, May 22, 2024

In 2023, around 70 percent of 16 to 24-year-olds in Austria bought clothing, shoes, or accessories online. This age category had the highest share of online shopping. The revenue of the e-commerce industry in Austria is predicted to see rapid growth over the next few years.

Have you bought clothes, shoes, or accessories online in the last three months?

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Release date

October 2023

Region

Austria

Survey time period

April to July 2023

Age group

16-74 years

Special properties

People who made an online purchase in the last three months

Supplementary notes

The question was phrased in the following way: "Have you bought the following products on websites or apps in the last three months for private use?: Clothing including sportswear, shoes, or accessories like bags of jewelry." In German "Haben Sie in den letzten 3 Monaten folgende Produkte über Websites oder Apps für private Zwecke gekauft?: Kleidung inklusive Sportkleidung, Schuhe oder Accessoires wie Taschen oder Schmuck" 

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