Destination and type of wedding dress purchased in the UK in 2023, by generation

Published by
P. Smith,
May 23, 2024

For such a meaningful and unique item of fashion, the majority of brides in a 2023 survey said that they would purchase their wedding dress at a specialist wedding dress shop, especially Gen Z and Millennials. 71 percent of brides from these generations bought their wedding dress at this type of store. A small proportion went even further and had a bespoke wedding dress designed specifically for them.

Share of consumers purchasing selected types of wedding dresses in the United Kingdom (UK) in 2023, by generation

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Release date

2024

Region

United Kingdom

Survey time period

2023*

Number of respondents

6,000 respondents

Special properties

engaged and newlywed couples

Supplementary notes

* The source did not specify the exact date of survey and date of publication. Date of access is taken as date of release.

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