Number of digital shoppers in the United States from 2016 to 2021 (in millions)

United States: number of digital shoppers 2016-2021 This timeline shows the number of online shoppers in the United States since 2016. In 2016, 209.6 million U.S. people were online shoppers and had browsed products, compared prices or bought merchandise online at least once. These figures are projected to reach 230.5 million in 2021, positioning the United States as of one the leading e-commerce markets based on online shopper penetration.
Online shopping is not only a convenient way to shop but also saves money for many customers by leaving out physical retailing costs. As a result, many large companies simply offer their products on their own websites or on online retailing platforms such as Amazon or eBay. Because of such promotions, Amazon's sales have grown significantly every year and in the fourth quarter of 2016 generated revenues of 43.7 billion U.S. dollars, largely boosted by seasonal sales during the holiday season.

There are often incentives that online stores offer when ordering either in bulk or when ordering goods of a high value. Therefore, users purchase goods that often exceed this value. The average value of online shopping orders in the United States in the most recently reported quarter averaged to 86.3 U.S. dollars per order. With a reach of 58 percent, apparel and accessories are the most commonly bought goods online, followed by travel products with 55 percent.
Show more
Loading statistic...
Number of online shoppers in millions
2016209.6
2017215.4
2018*220.6
2019*224.1
2020*227.5
2021*230.5
Number of online shoppers in millions
2016209.6
2017215.4
2018*220.6
2019*224.1
2020*227.5
2021*230.5
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment
Description Source More information
This timeline shows the number of online shoppers in the United States since 2016. In 2016, 209.6 million U.S. people were online shoppers and had browsed products, compared prices or bought merchandise online at least once. These figures are projected to reach 230.5 million in 2021, positioning the United States as of one the leading e-commerce markets based on online shopper penetration.
Online shopping is not only a convenient way to shop but also saves money for many customers by leaving out physical retailing costs. As a result, many large companies simply offer their products on their own websites or on online retailing platforms such as Amazon or eBay. Because of such promotions, Amazon's sales have grown significantly every year and in the fourth quarter of 2016 generated revenues of 43.7 billion U.S. dollars, largely boosted by seasonal sales during the holiday season.

There are often incentives that online stores offer when ordering either in bulk or when ordering goods of a high value. Therefore, users purchase goods that often exceed this value. The average value of online shopping orders in the United States in the most recently reported quarter averaged to 86.3 U.S. dollars per order. With a reach of 58 percent, apparel and accessories are the most commonly bought goods online, followed by travel products with 55 percent.
Show more
Release date
September 2017
Region
United States
Survey time period
2016 to 2017
Age group
14 years and older
Supplementary notes
* Forecast
Digital shoppers are defined as online users who have browsed, researched or compared products online via any device within the past year but not have necessarily bought digitally.

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.

Register for free

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom

Related Studies: Available to Download in PDF or PPTX Format

Dollar stores in the U.S.
Dollar stores in the U.S.

All Information
in one Presentation

Dollar stores in the U.S.

Everything On "Dollar stores in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Other Reports & Dossiers
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Dollar stores in the U.S."

  • Overview
  • Top Companies
  • Miscellaneous
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

News
News