Number of digital shoppers in the United States from 2016 to 2021 (in millions)

Loading statistic...
Number of online shoppers in millions
2016209.6
2017215.4
2018*220.6
2019*224.1
2020*227.5
2021*230.5

© Statista 2017

Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Description Source More information
This timeline shows the number of online shoppers in the United States since 2016. In 2016, 209.6 million U.S. people were online shoppers and had browsed products, compared prices or bought merchandise online at least once. These figures are projected to reach 230.5 million in 2021, positioning the United States as of one the leading e-commerce markets based on online shopper penetration.
Online shopping is not only a convenient way to shop but also saves money for many customers by leaving out physical retailing costs. As a result, many large companies simply offer their products on their own websites or on online retailing platforms such as Amazon or eBay. Because of such promotions, Amazon's sales have grown significantly every year and in the fourth quarter of 2016 generated revenues of 43.7 billion U.S. dollars, largely boosted by seasonal sales during the holiday season.

There are often incentives that online stores offer when ordering either in bulk or when ordering goods of a high value. Therefore, users purchase goods that often exceed this value. The average value of online shopping orders in the United States in the most recently reported quarter averaged to 86.3 U.S. dollars per order. With a reach of 58 percent, apparel and accessories are the most commonly bought goods online, followed by travel products with 55 percent.
Show more
Release date
September 2017
Region
United States
Survey time period
2016 to 2017
Age group
14 years and older
Supplementary notes
* Forecast
Digital shoppers are defined as online users who have browsed, researched or compared products online via any device within the past year but not have necessarily bought digitally.

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "E-commerce in the Netherlands"

  • Market overview
The most important statistics
  • Online consumers
The most important statistics
  • Online shopping behaviour
The most important statistics
  • E-retailers
The most important statistics
  • Cross-border commerce
The most important statistics
  • Mobile commerce
The most important statistics

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money

only

$588*

per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions