Average U.S. online shopping order value as of Q4 2017

This statistic provides information on the average order value of U.S. online shopping orders from the second quarter of 2012 to the fourth quarter of 2017. During the most recent quarter, online orders which were placed from a desktop device had an average value of 82 U.S. dollars. Some online shopping product categories are more popular than others - online jewelry and watch sales in the United States grew 39 percent year-on-year, whereas online consumer electronics sales only increased by 16 percent. In total, desktop e-retail sales in the United States amounted to close to 292 billion U.S. dollars in 2016.

Average value of online shopping orders in the United States from 2nd quarter 2012 to 4th quarter 2017

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Release date

March 2018


United States

Survey time period

Q2 2012 to Q4 2017

Special properties

desktop e-commerce buyers only, excluding mobile

Supplementary notes

Data not available for missing quarters.

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