Average value of online shopping orders in the United States from 2nd quarter 2012 to 4th quarter 2017 (in U.S. dollars)

Average U.S. online shopping order value as of Q4 2017 This statistic provides information on the average order value of U.S. online shopping orders from the second quarter of 2012 to the fourth quarter of 2017. During the most recent quarter, online orders which were placed from a desktop device had an average value of 82 U.S. dollars. Some online shopping product categories are more popular than others - online jewelry and watch sales in the United States grew 39 percent year-on-year, whereas online consumer electronics sales only increased by 16 percent. In total, desktop e-retail sales in the United States amounted to close to 292 billion U.S. dollars in 2016.
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Average order value in U.S. dollars
Q4 '1782
Q3 '1784.1
Q1 '1782.5
Q4 '1686
Q3 '1686.3
Q1 '1675.9
Q3 '1577.9
Q1 '1578.3
Q3 '1471.8
Q1 '1478.5
Q3 '1369
Q2 '1376.4
Q1 '1371
Q3 '1289.8
Q2 '1273.8
Average order value in U.S. dollars
Q4 '1782
Q3 '1784.1
Q1 '1782.5
Q4 '1686
Q3 '1686.3
Q1 '1675.9
Q3 '1577.9
Q1 '1578.3
Q3 '1471.8
Q1 '1478.5
Q3 '1369
Q2 '1376.4
Q1 '1371
Q3 '1289.8
Q2 '1273.8
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Description Source More information
This statistic provides information on the average order value of U.S. online shopping orders from the second quarter of 2012 to the fourth quarter of 2017. During the most recent quarter, online orders which were placed from a desktop device had an average value of 82 U.S. dollars. Some online shopping product categories are more popular than others - online jewelry and watch sales in the United States grew 39 percent year-on-year, whereas online consumer electronics sales only increased by 16 percent. In total, desktop e-retail sales in the United States amounted to close to 292 billion U.S. dollars in 2016.
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Release date
March 2018
Region
United States
Survey time period
Q2 2012 to Q4 2017
Special properties
desktop e-commerce buyers only, excluding mobile
Supplementary notes
Data not available for missing quarters.

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