Leading U.S. newspapers in 2012, by market penetration

The statistic above presents the leading newspapers in the U.S. based on their market penetration in their respective metro regions. In 2012, the Buffalo News reached 64 percent of all adults in the region with print and online editions.

Leading U.S. newspapers* in 2012, by market penetration

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until June 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

March 2013

Region

United States

Survey time period

2012

Special properties

print and online newspapers / based on five weekday, one Sunday or seven-day online readership

Supplementary notes

* Newspapers had to meet the following criteria to be considered for this ranking: Paid newspapers with sunday and daily editions. At least 5 percent penetration for both the sunday and the daily edition.
** Gannett Wisconsin Papers include Appleton Post-Crescent, Fond du Lac Reporter, Green Bay Press-Gazette, Manitowoc Herald Times Reporter, Oshkosh Northwester and their respective websites.
Market penetration is defined as percentage of adults in the metro region of the newspaper reached by print or online offering of the newspaper.
Figure for New Orleans Times-Picayune does not include the e-edition.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Newspaper industry in the U.S."

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.