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Leading U.S. newspapers in 2012, by market penetration

The statistic above presents the leading newspapers in the U.S. based on their market penetration in their respective metro regions. In 2012, the Buffalo News reached 64 percent of all adults in the region with print and online editions.

Leading U.S. newspapers* in 2012, by market penetration

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Release date

March 2013


United States

Survey time period


Special properties

print and online newspapers / based on five weekday, one Sunday or seven-day online readership

Supplementary notes

* Newspapers had to meet the following criteria to be considered for this ranking: Paid newspapers with sunday and daily editions. At least 5 percent penetration for both the sunday and the daily edition.
** Gannett Wisconsin Papers include Appleton Post-Crescent, Fond du Lac Reporter, Green Bay Press-Gazette, Manitowoc Herald Times Reporter, Oshkosh Northwester and their respective websites.
Market penetration is defined as percentage of adults in the metro region of the newspaper reached by print or online offering of the newspaper.
Figure for New Orleans Times-Picayune does not include the e-edition.

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Statistics on "Newspaper industry in the U.S."

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